Senior Manager, Shopper Marketing

ABOUT US At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team. THE ROLE As Senior Manager, Shopper Marketing , you will play a critical role in translating our premium, science backed product into a best in class retail experience that inspires trust, drives conversion, and builds long term brand affinity. This role sits at the intersection of brand and commerce, supporting the development and execution of shopper first omnichannel strategies as AG1 expands its presence beyond DTC into a curated set of retail partners. You will partner closely with Sales, Brand, Growth, Ecommerce, and Operations, as well as key retailers including Costco, Target, and Walmart, to deliver high impact programs across physical and digital environments. This is a highly cross functional role requiring strong strategic thinking, operational excellence, and a deep understanding of shopper behavior within premium CPG, wellness, or lifestyle categories. Travel may be required for customer engagement, store immersion, and industry events. WHAT YOU'LL DO Shopper Marketing Strategy & Retail Expansion

• Support the development and execution of shopper marketing strategies across retail channels, ensuring programs reflect premium positioning and brand standards of AG1
• Contribute to retail initiatives that drive conversion while building long term brand equity
• Partner with Retail and Brand to align shopper marketing plans with overall commercial and marketing priorities
• Contribute to planning for new retail launches, expansions, and key seasonal moments

Omnichannel Campaign Development & Execution

• Lead the planning and execution of integrated shopper marketing programs across in store, retailer.com, and retail media channels
• Ensure all activations are thoughtfully designed, on brand, and aligned with business objectives
• Manage campaign timelines, deliverables, and cross functional coordination
• Partner with Activations team and agencies to deliver high quality execution

Retailer Partnership & Joint Business Planning Support

• Partner with Sales to support joint business planning and shopper marketing initiatives with key retail accounts
• Help develop retailer specific programs that align brand storytelling with commercial goals
• Coordinate with retail partners on promotions, activations, and co marketing opportunities
• Support preparation for customer meetings, line reviews, and planning sessions

Merchandising & In Store Experience

• Oversee the development of merchandising tools, displays, fixtures, and educational materials for retail environments
• Ensure in store executions clearly communicate the value proposition and premium positioning of AG1
• Partner with Brand, Creative, and Sales to deliver consistent and high quality retail experiences
• Support testing and optimization of merchandising solutions across retail partners

Shopper Insights & Performance Analytics

• Leverage shopper, retailer, and syndicated data to inform strategy and decision making
• Analyze performance to identify opportunities to improve effectiveness and efficiency
• Translate insights into clear recommendations for future programs
• Partner with Analytics, Retail, and Finance to track and report results

Measurement & Optimization

• Track key performance metrics including velocity, incrementality, trial, repeat, and brand lift
• Provide regular performance updates and recommendations to stakeholders
• Continuously refine programs based on results and learnings
• Support development of reporting frameworks for shop

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