Director of Digital Product
Job Description:
- Monitor website performance regularly and identify drops in conversion or revenue
- Diagnose friction points across the funnel and recommend solutions quickly
- Own the A/B testing roadmap from hypothesis to execution to analysis
- Prioritize experiments based on revenue impact and strategic value
- Continuously improve conversion rate across key pages
- Build and optimize landing pages for paid media, email, affiliate, and promotions
- Improve PDPs, bundles, checkout flow, and upsell paths
- Optimize UX elements including layout, navigation, CTA placement, and page structure
- Improve LTV to CAC through funnel and site improvements
- Increase AOV and ARPU through upsells and cross-sells
- Work with lifecycle and paid media teams to improve overall customer value
- Optimize post-purchase flows and customer engagement paths
- Partner with the creative on messaging, design, and UX improvements
- Work with engineering or dev partners to implement changes efficiently
- Manage CRO backlog and testing pipeline using structured workflows
- Build repeatable processes for testing, reporting, and iteration
Requirements:
- 8+ years in CRO, growth, or e-commerce optimization roles
- Strong experience in DTC or e-commerce environments
- Deep understanding of Shopify Plus or similar platforms
- Proven experience running A/B tests and experimentation programs
- Strong analytical mindset with comfort in data and performance metrics
- Experience working with UX, design, and development teams
- Ability to identify friction and translate insights into actionable tests
- Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
- Comfortable working in fast-paced, performance-driven environments
- Strong ownership mindset with the ability to operate independently.
Benefits:
- Unlimited PTO
- Medical, Dental, Vision and Life Insurance
- Paid Parental Leave
- WFH Setup Credit
- Quarterly Fitness Credit
- Quarterly Read-On-Us Credit
- Employee Discounts on iRESTORE Products!
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