Experienced Customer Marketing Manager – Customer Engagement, Advocacy, and Growth

At arenaflex, we're revolutionizing the way businesses communicate and connect with their customers. As a Customer Marketing Manager, you'll play a pivotal role in strengthening our relationships with existing customers, driving engagement, and fostering advocacy. This is a unique opportunity to collaborate cross-functionally with teams like Product, Customer Success, and Sales to amplify the voice of the customer while driving a measurable impact on arenaflex's growth.

About arenaflex

arenaflex is a leading provider of innovative communication solutions that empower businesses to make authentic, human connections with their customers. With over $220 million in investment since 2015, we've created a technology that fuels accessible, transparent, and collaborative communication. Our culture values conversation and encourages everyone to have a voice that is valued, regardless of their background or location. We're a global company with a presence in Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, Mexico City, and more.

Key Responsibilities

As a Customer Marketing Manager at arenaflex, you'll be responsible for:

• Customer Engagement & Retention: Develop and execute integrated campaigns to increase product adoption and customer retention. Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged.
• Drive Customer Expansion Through Multi-SKU Strategy: Partner with the customer success leadership team on designing campaign strategies in-line with topline growth targets. Deploy personalized multi-channel campaigns across industry, use case, and company size segmentations to generate expansion and upsell leads.
• Advocacy & Community Building: Manage a customer advocacy program, including case studies, testimonials, and references. Identify and nurture customer champions to participate in events, webinars, and peer reviews. Foster a sense of community through user groups, forums, and customer events (both virtual and in-person).
• Voice of the Customer: Partner with Customer Success and Product teams to gather customer feedback and share insights that inform product development and service improvements. Collaborate on customer satisfaction surveys (e.g., NPS) and analyze results to identify areas for action.
• Cross-Functional Collaboration: Work cross-functionally to establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels. Work closely with the Sales team to develop upsell and cross-sell strategies tailored to customer needs. Support the Product Marketing team by aligning on messaging and positioning that resonate with existing customers.
• Measurement & Reporting: Track and report on key metrics such as customer engagement, retention rates, advocacy program participation, and campaign ROI. Continuously optimize campaigns and initiatives based on data-driven insights.

Qualifications

To succeed as a Customer Marketing Manager at arenaflex, you'll need:

• Experience & Skills: 5 years of experience in Customer Marketing, Lifecycle Marketing, or a related role, ideally within a B2B SaaS environment. Strong understanding of customer journeys and lifecycle marketing strategies. Proven ability to build and nurture customer advocacy programs. Excellent communication skills, both written and verbal, with an ability to craft compelling customer narratives. Analytical mindset with experience using tools like Salesforce, Marketo (or similar), and customer engagement platforms.
• Characteristics: Empathetic and customer-first mindset; you genuinely care about creating value for customers. Strategic thinker who can also execute hands-on in a fast-paced environment. Collaborative and highly organized with strong project management skills. Creative problem solver who thrives on turning ideas into actionable plans.

Work Environment & Company Culture

arenaflex is a place where great people trust one another and thrive together. We're a fast-learning environment with an entrepreneurial and strong team spirit. Our people matter, and we prioritize work-life balance. We're a cosmopolitan and multi-cultural company with over 45 nationalities represented. We offer a competitive salary package, equity, medical, dental, and vision insurance, 401k plan with company matching, unlimited PTO, wellness, internet, and childcare reimbursements, and a generous parental leave policy.

Why Join arenaflex?

* Key moment to join arenaflex in terms of growth and opportunities

• Our people matter, work-life balance is important at arenaflex
• Fast-learning environment, entrepreneurial and strong team spirit
• 45+ Nationalities: cosmopolite & multi-cultural mindset
• Competitive salary package & equity
• Medical, dental, and vision insurance is 100% covered
• 401k plan with company matching!
• Unlimited PTO — take the time you need to come to work feeling great!
• Wellness, internet, and childcare reimbursements
• Generous parental leave policy

Diversity, Equity, and Inclusion

At arenaflex, we believe diversity, equity, and inclusion are core to our journey. We're committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive. We'll constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity, and inclusion, and keep this conversation open.

Apply Now

If you're a customer-obsessed marketing professional with a passion for building strong relationships and driving growth, we want to hear from you. Apply now to join our team and be part of a company that's revolutionizing the way businesses communicate and connect with their customers. Apply for this job