Website Content Writer
Content Writer - Websites Location- Remote Hartford,CT Website Content Writing At least 3 years of measurable experience in the following:
- Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting a high proficiency in writing for real people and motivating them to action
- Conducting in-depth research on industry-related topics to develop original content and optimize current content
- Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Editing content and proofreading material for errors and inconsistencies
- SEO and analytics
- Content Lifecycle Governance
- Website Writing and Content Management
- Knowledge of Sitecore or a comparable CMS
- Content creation for websites
- Expert copywriting and editing skills
- Content marketing
- SEO and analytics
- Other Desirable Skills
- Proficient in Sitecore 10.2
- Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
- 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
- Proficient in Digital content standards and plain language guidelines
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
- A portfolio of published online content
- Industry certification in a field-related discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi
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