Experienced Director of Consumer Data Collection and Activation – Web & Cloud Application Development

At arenaflex, we're on a mission to revolutionize the way we collect and utilize consumer data to drive business growth. As a seasoned professional with a passion for data-driven customer engagement, we're seeking an exceptional Director of Consumer Data Collection and Activation to join our team. This is a unique opportunity to work with a leading organization, leveraging cutting-edge technology to create personalized experiences that drive customer loyalty and retention.

About arenaflex

arenaflex is a renowned organization that has been at the forefront of innovation for decades. With a portfolio of over 20 billion-dollar brands, including Coca-Cola, Sprite, Fanta, and Powerade, we've established ourselves as a leader in the industry. Our commitment to creativity, collaboration, and growth has created a dynamic work environment that inspires our team members to push boundaries and achieve excellence.

Job Summary

As a Director of Consumer Data Collection and Activation, you will be responsible for driving first-party (1PD) consumer data collection and activation strategies across the digital landscape. You will work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, acquisition, and loyalty across various digital channels.

Key Responsibilities

* Develop and execute comprehensive strategies for collecting, managing, and utilizing first-party consumer data across the digital environment.

• Design and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable consumer data.
• Investigate potential opportunities for data enrichment through external sources to improve consumer profiles and segmentation.
• Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance.
• Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
• Collaborate with various teams to align first-party consumer data collection and activation strategies with overall business objectives.
• Foster a collaborative environment that encourages information sharing and cross-functional collaboration.
• Work closely with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards.

Essential Qualifications

* Bachelor's degree in a relevant field (e.g., marketing, computer science, business administration)

• At least 8-12 years of experience in a similar role, preferably in digital customer engagement or CRM leadership
• Proven track record of driving data-driven customer engagement strategies and advocating for exceptional customer experiences
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders
• Strong business acumen with the ability to interpret business goals into meaningful customer engagement strategies
• Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Campaign

Preferred Qualifications

* Advanced degree in a relevant field (e.g., MBA, MS in marketing)

• Experience with data analysis, customer segmentation, and targeting methodologies
• Familiarity with cloud-based technologies and web development frameworks
• Certification in digital marketing or customer experience management

Skills and Competencies

* Data-driven customer engagement strategies

• Customer loyalty and retention
• Digital marketing automation
• CRM platform management
• Data analysis and interpretation
• Customer segmentation and targeting
• Cloud-based technologies
• Web development frameworks
• Excellent communication and collaboration skills
• Strong business acumen
• Ability to work in a fast-paced environment

Career Growth Opportunities and Learning Benefits

At arenaflex, we believe in investing in our team members' growth and development. As a Director of Consumer Data Collection and Activation, you will have access to:

• Ongoing training and development programs to enhance your skills and knowledge
• Opportunities to work on high-profile projects and collaborate with cross-functional teams
• A dynamic and supportive work environment that encourages creativity and innovation
• A competitive salary and benefits package, including health insurance, retirement plans, and paid time off
• A comprehensive onboarding program to ensure a smooth transition into your new role

Work Environment and Company Culture

arenaflex is committed to creating a work environment that is inclusive, diverse, and supportive. Our company culture is built on the principles of creativity, collaboration, and growth. We believe in:

• Empowering our team members to take ownership of their work and make a meaningful impact
• Fostering a culture of innovation and experimentation
• Encouraging open communication and feedback
• Celebrating diversity and inclusivity
• Prioritizing work-life balance and employee well-being

Compensation, Perks, and Benefits

arenaflex offers a competitive salary and benefits package, including:

• A base salary of $35-$40 per year, depending on experience and qualifications
• A comprehensive health insurance plan, including medical, dental, and vision coverage
• A 401(k) retirement plan with company match
• Paid time off, including vacation days, sick leave, and holidays
• A flexible work arrangement policy, including remote work options
• Access to a comprehensive onboarding program and ongoing training and development opportunities

How to Apply

If you're a motivated and experienced professional with a passion for data-driven customer engagement, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume, cover letter, and any relevant documents, through our online portal. Apply Now! We look forward to reviewing your application and welcoming you to the arenaflex team! Apply for this job