Paid Search Analyst, PPC, Social

Job Description:

• Research, plan, and create ad accounts for clients in a variety of industries
• Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others
• Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts
• Advanced data analysis in Microsoft Excel and Google Sheets
• Create concise and impactful ad copy for a variety of clients with or without the help of copywriters
• Serve as point of contact and project manager for clients with regular client facing communication
• Effectively communicate strategy and results to clients. Communicate with clients via email, Slack, and video conferencing.
• Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements
• Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities
• Keep up-to-date on emerging online marketing strategies, tools, and best practices
• Manage and prioritize several accounts simultaneously
• Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year
• Contribute to company (and occasionally client) blog(s) and internal marketing strategy

Requirements:

• 1+ years of experience managing PPC campaigns for multiple clients on search, display, and social media platforms.
• In-platform experience with Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn ads preferred.
• Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others.
• Highly analytical and strong critical thinking skills
• Ability to generate comprehensive and cohesive marketing strategies
• Ability to think critically and collaborate effectively with others
• Strong time management & organization skills
• The ability to quickly adapt and utilize tools to analyze, optimize, and communicate data
• Data analysis experience
• Microsoft Excel and Google Sheets experience
• Quick learning ability with a strong desire to become an expert in digital marketing
• Strong written and verbal communication skills
• A close eye for detail with the ability to see how pieces fit into the overall picture
• Results-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Ability to work both independently and in a team-oriented environment
• Knowledge of Google products and other digital marketing analytics tools

Benefits:

• Fully remote
• Equal opportunity employer that celebrates diversity and core values
• Fun, supportive and collaborative team environment

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