Medical device market operation
We are seeking an experienced Medical Device Marketing Manager (or Director) with a strong background in healthcare and life sciences. The ideal candidate will have a proven track record in driving product marketing, brand strategy, and market growth within the medical device industry.
Key Responsibilities
- Develop and execute comprehensive marketing strategies for medical device products
- Lead product positioning, messaging, and go-to-market initiatives
- Drive demand generation through digital campaigns, content marketing, and channel partnerships
- Collaborate with product, regulatory, and sales teams to support product launches and commercialization
- Conduct market research, competitive analysis, and customer insights to guide strategy
- Manage marketing budgets, performance tracking, and ROI optimization
- Build and maintain relationships with key stakeholders, distributors, and healthcare partners
Requirements
- 10–15+ years of experience in marketing, preferably within medical devices, healthcare, or life sciences
- Strong understanding of medical device regulations and market dynamics
- Proven experience in product marketing, brand management, and growth strategy
- Experience working cross-functionally with sales, product, and leadership teams
- Data-driven mindset with strong analytical and communication skills
Preferred
- Experience in B2B healthcare or medical device companies
- MBA or advanced degree is a plus
Compensation
- Base salary: $150,000 – $200,000
- Performance bonus + flexible remote work environment
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