Marketing Intern – Demand Generation, Field Marketing

Job Description:

• Support in the execution of integrated campaigns across email, ABM digital, and webinars aligned to pipeline goals
• Coordinate campaign assets, timelines, and deployment within marketing automation platforms (e.g., Marketo, Salesforce)
• Assist with audience segmentation, list management, and campaign QA to ensure accurate targeting
• Assist in the planning and logistics for field events, trade shows, and virtual webinars aimed at enterprise leaders.
• Collaborate with sales teams to ensure event strategies align with regional goals.
• Execute post-event follow-up workflows, including email nurtures and lead routing
• Ensure timely lead processing, scoring, and handoff to sales within CRM (e.g., Salesforce)
• Track key campaign and event performance metrics (MQLs, SQLs, conversion rates, pipeline influence)
• Help build dashboards that show how marketing events directly impact the sales pipeline.
• Conduct basic performance analysis to inform optimization of campaigns and events

Requirements:

• Current Student: Pursuing a degree in Marketing, Communications, Business, or a related field (Juniors or Seniors preferred).
• Tech Savvy: Familiarity with Excel/Google Sheets; interest in learning platforms like Salesforce or Marketo and AI based tools
• Communication: Strong writing skills and the ability to explain complex ideas simply.
• Organization: High attention to detail - you’re the person who catches the typo in the first paragraph.

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