Marketing and Sales Specialist | Part Time
This is a remote position. We’re looking for a proactive, creative, and sales-mindedMarketing & Sales Specialistto lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed. This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement intoactual sales— particularly within premium or lifestyle-driven markets.
Key Responsibilities
- Social Media Marketing & Content Creation
- Manage and grow presence onFacebook, Instagram, and TikTok
- Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building
- Help grow a newly created Facebook business page using the owner’s 3k+ personal network
- Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona
- Digital Advertising & Promotions
- Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok)
- Optimize ad performance and troubleshoot underperforming campaigns
- Drive high-quality inquiries that convert to puppy sales
- Email Marketing & Automation
- Set up and manageemail funnelsfor nurturing inquiries and increasing conversion
- Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups
- Maintain an active and engaged subscriber base
- Sales Enablement
- Assist in moving inquiries through the sales funnel via email or messaging platforms
- Recommend scripts or responses that help convert leads into buyers
- Track performance and suggest improvements in the lead-to-sale process
- Strategy & Owner Support
- Build a tailored marketing and sales plan to meet monthly/quarterly goals
- Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed
Recommend the right tools for scheduling, CRM, and automation
Requirements
- Strong background in digital marketingwith direct experience in sales or lead conversion
- Proficient in Facebook, Instagram, and TikTok content and ad strategies
- Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo)
- Clear understanding of sales funnels, customer psychology, and online purchase behavior
- Experience in pet, luxury, or lifestyle industries is a plus
- Able to communicate marketing concepts clearly to a business owner and collaborate effectively
- Self-starter with excellent attention to detail and time management
Bonus Skills (Not Required but Preferred)
- Graphic design (Canva, Adobe Creative Suite)
- Video editing for Reels/TikToks
- SMS or CRM marketing experience
Benefits
- Employee Benefits
- Health and Wellness: Comprehensive HMO coverage for you and your dependents.
- Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
- Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
- Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
- Government Benefits: Full support for required government benefits.
- Supplemental Pay Types
- 13th Month Salary: A festive bonus to celebrate the year’s hard work.
- Overtime Pay: Compensation for your extra effort and time.
- Night Differential: Additional pay for working late hours or shifts.
- Incentives: Performance-based incentives to reward your contributions and achievements
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