Director, SEO/AEO

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success. The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers. Director, SEO/AEO Lamark is seeking an experienced SEO leader to drive revenue and scale the SEO business unit as a core unit within the agency. The Director, SEO, is responsible for department performance, operational excellence, team leadership, and service innovation. This is a leadership role for someone who can think like an operator, act like a strategist, and build like an entrepreneur. The right candidate will be:

• A proven leader with agency experience
• Revenue-minded, not ranking-minded
• Experienced in building and scaling processes
• Comfortable owning outcomes across people, process, and performance
• Passionate about nurturing people in a high-performance culture

KEY RESPONSIBILITIES

• Own SEO department revenue and strengthen client retention
• Identify opportunities for organic growth and support new business by shaping SEO strategy, scoping, and resourcing
• Ensure client strategies tie directly to measurable business outcomes
• Oversee delivery quality and ensure consistent execution through scalable systems, QA processes, and reporting standards
• Improve operational efficiency to drive stronger margins and align resourcing, forecasting, and capacity planning
• Lead a team of 6, with direct management of the Associate Director and indirect oversight of the broader team
• Support hiring, onboarding, and ongoing development of SEO talent by setting performance expectations, ensuring accountability, and elevating strategic thinking
• Develop frameworks, playbooks, standardized deliverables, and SOPs that allow for team scalability and cross-team functionality, integrating automation and AI when applicable
• Act as a senior strategic lead across key accounts, ensuring proactive, insight-driven recommendations that reinforce agency value

SUCCESS METRICS

• Business unit revenue growth
• Client retention rate
• Service margins and contribution to client profitability
• Delivery quality and consistency
• Team performance and development

REQUIRED EXPERIENCE

• 8+ years of professional experience in SEO-focused roles, with demonstrated experience leading teams, owning client outcomes, and scaling operations.
• Agency tenure: experience working in an agency or fast-paced digital environment required.
• Accountability for retention, margin, revenue: previous positions have required management of department-level responsibilities.
• Forward-thinking approach to organic: has already developed practices and/or packages for AEO, “search everywhere,” and has used automation and/or AI to improve efficiency or scalability.
• Passion for people management: genuine interest in nurturing team members’ growth and experience leading other leaders.
• Strong organizational and administrative skills: ability to keep team delivery on track while managing strategic business priorities.
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Remote work experience: a history of successfully managing people and priorities in a remote setting through team collaboration tools.

PERKS AND BENEFITS

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us. PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit. Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Apply tot his job Apply To this Job