Senior Manager, Email Marketing
Job Description:
- Spearhead strategic planning and execution of all corporate email marketing campaigns
- Transform Macmillan’s email program into a performance-driven D2C model
- Oversee lifecycle and triggered email programs
- Define and lead A/B testing initiatives
- Develop and maintain a centralized content calendar to coordinate newsletters and campaigns
- Audit and optimize current newsletter and lifecycle strategies
- Collaborate cross-functionally with other teams within CIMA
- Leverage AI and automation tools to enhance content generation
- Deliver clear, actionable reporting that communicates audience behavior and campaign insights
Requirements:
- 5+ years of experience in email, CRM, or lifecycle marketing
- Proven success managing end-to-end strategy and execution for large-scale email programs
- Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics
- Strong understanding of email deliverability, compliance, and accessibility standards
- Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), analytics/reporting tools.
- Knowledge of social media commerce platforms (Meta, TikTok) a plus
Benefits:
- Health insurance
- Remote work options
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