Associate Director, Customer and Product Insights – Driving Business Growth through Customer-Centric Insights at arenaflex

At arenaflex, we're on a mission to revolutionize the way we understand and serve our customers. As a leading innovator in the industry, we're seeking an exceptional Associate Director of Customer and Product Insights to lead our customer and product research and insights function for the arenaflex Value portfolio of brands. This is a unique opportunity to join a dynamic team and drive business decisions that maintain a competitive edge by delivering best-in-class value propositions and experiences to customers.

About arenaflex

arenaflex is a forward-thinking organization that's committed to pushing the boundaries of innovation and customer-centricity. With a rich history of disrupting the status quo, we're constantly seeking new ways to improve the lives of our customers. Our culture is built on a foundation of collaboration, creativity, and a passion for delivering exceptional results. As a member of our team, you'll have the opportunity to work with talented individuals who share your passion for customer insights and are dedicated to making a meaningful impact.

Responsibilities

As the Associate Director of Customer and Product Insights, you'll be responsible for leading the customer and product research and insights function for the arenaflex Value portfolio of brands. Your key responsibilities will include:

• Defining and Prioritizing the Research Roadmap: Proactively define and prioritize the research roadmap across brand and product teams to ensure that we're delivering the insights and recommendations that drive business growth.
• Leading a High-Performing Team: Manage, mentor, and coach direct reports focused on specific work streams, setting a high bar for research rigor and insights storytelling.
• Conducting Hands-On Research: Conduct hands-on research and storytelling during team growth stages as needed, ensuring that our insights are grounded in a deep understanding of our customers.
• Overseeing Vendor Partnerships: Oversee vendor partnerships to leverage quality research methods and manage budgets efficiently, ensuring that we're getting the most value from our research investments.
• Collaborating with Marketing Insights Leads: Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics, driving business decisions that deliver exceptional results.
• Forging Relationships with Adjacent Teams: Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding and drive business growth.
• Representing Customer Insights in Leadership Forums: Represent customer insights in leadership forums to inform decision-making and action planning, ensuring that customer needs are at the forefront of our business strategy.
• Overseeing Team Performance and Professional Development: Oversee team performance and professional development, providing feedback and coaching to ensure that our team is equipped to deliver exceptional results.

Requirements

To be successful in this role, you'll need to have:

• Bachelor's Degree or Four or More Years of Work Experience: A bachelor's degree or four or more years of work experience, with a strong background in Marketing, Customer Experience, or User Experience research.
• Eight or More Years of Relevant Experience: Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research, with a strong understanding of advanced quantitative methodologies and qualitative research methods.
• Strong Command of Advanced Quantitative Methodologies: A strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis, with experience designing qualitative and quantitative research programs to address business needs.
• Experience with Qualitative Research Methods: Experience with qualitative research methods like focus groups, in-depth interviews, and ethnography, with the ability to synthesize data from multiple sources into actionable insights and recommendations.

Nice-to-Haves

While not required, the following qualifications would be a plus:

• Four or More Years of Experience Managing a Team: Four or more years of experience managing a team of three or more people, with a strong track record of leadership and team development.
• Experience Providing Insights for Value Proposition Development: Experience providing insights for value proposition development, with a strong understanding of how to leverage customer insights to drive business growth.
• Experience Leveraging Secondary Data and Trends: Experience leveraging secondary data and trends to inform business scenarios, with a strong understanding of how to use data to drive business decisions.
• Ability to Present Insights Compellingly: Ability to present insights compellingly and establish rapport with Senior Leadership, with a strong understanding of how to communicate complex data insights to non-technical stakeholders.
• Experience in Consumer or Business Space Marketing, CX, or UX Research: Experience in consumer or business space marketing, CX, or UX research, with a strong understanding of how to use customer insights to drive business growth.

Benefits

As a member of our team, you'll enjoy a comprehensive benefits package that includes:

• Health and Wellness Benefits: Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
• Short-Term Incentives: Short-term incentives, including bonuses and stock options.
• 401(k) Savings Plan: A 401(k) savings plan, with a company match to help you save for your future.
• Stock Incentive Programs: Stock incentive programs, including stock options and restricted stock units.
• Paid Time Off: Paid time off, including vacation days, sick leave, and holidays.
• Parental Leave: Parental leave, including paid time off for new parents.
• Adoption Assistance: Adoption assistance, including financial support for adoption-related expenses.
• Tuition Assistance: Tuition assistance, including financial support for education-related expenses.

How to Apply

If you're a motivated and experienced professional with a passion for customer insights, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We can't wait to hear from you! Apply for this job