National Trade Show & Events Manager

Job Overview BERNINA Education provides product training and educational experiences to the Company’s dealer network, employees, industry partners, and end users for the purpose of increasing sales, strengthening brand loyalty, and enhancing the overall learning and customer experience. The National Trade Show & Events Manager is responsible for the planning, coordination, and execution of assigned education programs and national events, including trade shows, in support of company objectives. The primary function of this role is to manage and lead logistics for our flagship dealer event, BERNINA University, as well as coordination of other national trade shows. In addition, this role involves support of instructor programs, industry partnerships, influencer relationships, and other education-driven outreach efforts based on organizational needs and strategic priorities. The National Trade Show & Events Manager serves as a central coordinator between Education, Sales, Marketing, Operations, Finance, dealers, program participants, instructors, and external event partners. This role requires strong organizational skills, proactive communication, attention to detail, and the ability to manage multiple complex initiatives and budgets simultaneously while maintaining a positive and solutions-focused approach. Essential Functions

• Plan, coordinate, and execute assigned education programs and national events in support of company objectives
• Serve in leadership role within the education management team, supporting peers in department and company-wide strategic planning
• Serve as a primary point of coordination for large-scale education initiatives, including BERNINA University, overseeing logistical planning and on-site execution such as; floor plans, classroom layouts, shipments, machine staging, electric, A/V, internet, and coordination with venue partners and internal teams
• Assist with BERNINA University class scheduling, vendor support, and cross-functional coordination to ensure a seamless instructor and attendee experience
• Coordinate participation in national, regional, and specialty trade shows, including classrooms, booths, sponsorships, and staffing while partnering with internal teams to determine level of company involvement at events and ensure alignment on goals and execution
• Manage end-to-end logistics for education activities, including scheduling, staffing, classrooms, machines, and on-site execution, often encompasing classroom planning and education support, including instructor communication, machine assignments, and classroom monitoring
• Serve as a primary point of contact for assigned external stakeholders such as instructors, contributors, program participants, or industry partners
• Support assigned outreach programs based on organizational priorities
• Coordinate machine loan processes including requests, tracking, accessories, shipping, reconciliation, and documentation
• Manage event and program budgets, including sponsorships, travel, shipping, and staffing expenses
• Track expenses, review invoices, support reimbursements, and assist with rebilling or financial reconciliation as needed
• Maintain organized records and reports for programs, events, contracts, communication, and reporting
• Collaborate cross-functionally with Sales, Marketing, Operations, Finance, dealers, and sister companies

Competencies

• Strong program, project, and event management skills
• Excellent organizational and documentation discipline
• Proven ability to manage complex logistics and multiple concurrent initiatives
• Strong interpersonal, relationship-building, and communication skills
• Budget management and financial tracking proficiency
• Ability to work cross-functionally and influence without direct authority
• Proactive problem-solver with a positive, solution-oriented mindset
• Experience with project management software
• Experience with cvent event management platform a plus
• MS Office software and project management software skills

Equipment Used This job routinely uses sewing machines and standard office equipment such as computers, mobile devices, basic A/V equipment, project and event management software and event-related equipment and supplies Expected Hours of Work This is a full-time position based on a 40-hour workweek, Monday through Friday. Hours vary. Frequent overtime and some weekends are required. Travel Moderate to frequent travel may be required. Travel includes driving and/or air travel and overnight stays away from home for up to a week at a time. Required Education and Experience An undergraduate degree or equivalent professional experience in program management, events, education, or a related field is required. Preferred Education and Experience Experience in education, events, or the sewing, crafting, or related industries is strongly preferred. Other Duties Please note that this job description is not designed to provide a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Pay: $75,000.00 - $85,000.00 per year Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Sewing machine: 5 years (Preferred)

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