Manager, O+O Insights

• *Job Title: Manager, O+O Insights

• *Division: Consumer Products Division
• *Location: New York, NY
• *Reports to: Director, Insights
• *Who We Are:**

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty must be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

• *What You Will Do:
• *Mission and Defining Characteristics:
• Apply Trend, Market, & Shopper Insights to drive Ecommerce Growth Strategy in support of 3-5yr plan with commercial management committee across all indirect Ecommerce Retailers.
• Explore, develop and leverage deep shopper, social, market insights to drive short term category strategies for field teams to execute opportunities for retailer and CPD brands
• Serve as Online shopper expert for Sales, Marketing, Shopper Marketing, Category Development, and Brand Business Development teams
• *Main Tasks:
• *Digital Acceleration (O+O Retailers: Walmart, Target, CVS, Walgreens, Ulta, Kroger)
• Identify gaps/areas of opportunity & prioritization across ecommerce retailers.
• Partner with CPD Acct Digital Accelerators & NAMs to highlight importance of Ecommerce Channel within Retailer O+O Ecosystem.
• Identify, Develop, & Present shopper opportunities to CPD Commercial Teams to increase beauty share of wallet & Improve the Beauty Customer Experience.
• Be the Voice of the Beauty Shopper: Provide Thought Leadership on Beauty Shopper Behavior & Journey across all touchpoints.
• Align with Category Development Team on Retailer Priorities & Uncover Shopper Problems To Solve.

Develop, Own, and Drive Category Shopper Expertise to Grow $ share

• Identify, share, and align on category opportunities across on O+O Retailers. Deliver action steps to commercial sales teams for retail specific implementation that will drive dollar share growth, Improve Discoverability, & Increase Conversion.
• Utilize Market, Retailer, & Shopper data to define forward looking category opportunities & quantify size of prize & key levers/solutions to capture in collaboration with Commercial Teams.
• Develop the blueprint for 6Ps of Ecommerce (Product, Promotion, Placement, Price, Page, Performance) on O+O Retailers.

Evaluate Competitive Landscape Analyses To Uncover Opportunities that drive traffic, conversion, & basket size in order to increase CPD market share.

• Uncover emerging omni shopper trends, where we partner with CMI to create a Shopper/Consumer centric story that provides Marketing with insight, validation, and recommendations
• Drive recommendation for category-level site experience and navigation through Shopper Studies. Summarize & Commercialize actionable outputs to internal/external stakeholders (Sales/Marketing/Retail Teams)

Democratize Data & Insights Across the Organization

• Champion Insights led approach through supporting the democratization of digital toolkit. (ERetail Tech, Rakuten, Profitero, Syndigo, Omni-Shopper Panel, Nielsen, etc.)
• Partner with Ecommerce Data Engineers to develop eCommerce dashboards and reporting for a cross-functional leadership audience; track key performance metrics for eCommerce performance.
• Leverage Data Visualization Tools (Tableau, PowerBI) to share data/insights across the organization.
• Support/Train Cross Functional Partners (Sales, Marketing, Cat Dev, Supply Chain) on Digital Tool Kit, & Shopper Behavior shifts to ensure E-Commerce is at the forefront of our commercial strategy.
• *What We Are Looking For:
• *Required Qualifications:
• 5+ years of Digital Marketing, Digital Shelf, or Content Creation Experience
• Strong Understanding of the Digital Industry. Beauty and Content Experience a Plus
• High Proficiency in MS Office: Excel and PowerPoint are a Must Have Skill. Ability to Create High Impact Presentations and Proficiency in Telling a Cohesive Story
• Must be Skilled at Executing Within Tight Timeframes with Excellent Attention to Detail, Accuracy, and a Sense of Urgency.
• Ability to Manage Multiple Priorities Simultaneously and Meet Multiple, Competing Deadlines
• Exceptional Written & Verbal Communication Skills
• Must De

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