E-commerce Marketing Associate
Description: Job Summary AllGuard seeks an experienced E-commerce Marketing Associate to join our marketing team. The Marketing Associate will be responsible for coordinating marketing campaigns related to Social Media Marketing, Email Marketing, Copywriter, and other marketing efforts. Additionally, you will have regular contact across the company and with the executive team.
About the Company
AllGuard offers branded interior and exterior protection products and accessories for cars, trucks, watercraft, and more. We operate the websites CarCovers.com, jetskicovers.com, hailprotector.com, and ezsnapdirect.com and are adding additional online offerings to drive our growth strategy. We also offer private-label vehicle protection in retail outlets and marketplaces like Amazon.com. We are a dynamic, growing company, and we are looking for great people to join our team!
Responsibilities
- Coordinate all marketing campaigns across Email Marketing, Paid Media, copywriting, affiliate programs, contractors, and more.
- Manage key marketing tasks in Asana project management tool to keep campaigns and marketing initiatives on track
- Interface with agencies and external service providers to drive accountability and performance while providing key inputs (e.g., creative assets, spending targets) where relevant
- Taking on various marketing tasks where required
- Demonstrate initiative, resourcefulness, and creativity.
- Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to increase conversion rates.
- Work closely with the creative team to generate high-impact assets where relevant.
- Produce reports for management ( weekly marketing reports ).
- Maintaining a professional attitude and acting consistently as a representative of the Marketing Department while juggling several projects and initiatives.
Requirements: REQUIREMENTS & SKILLS
- Bachelor or Associate’s Degree in Marketing or related field
- At least 3+ years of professional work experience in digital marketing
- Previous experience working in e-commerce required
- Knowledge of social media marketing (Facebook/Instagram)
- Experience with project management software (Asana, Monday, Basecamp, Trello, etc) is a plus
- Experience with email marketing platforms (Klaviyo, Mailchimp, etc) is a plus
- Knowledge of Adobe Creative Suite and Video Editing a plus
SKILLS
- Adaptability
- Time Management
- Project Management
- Critical Thinking
- Collaboration & Teamwork
- Excellent communication skills
- Data Analysis & Reporting
- Experience in a deadline-driven environment
- Content Creation ( social media posts, blog, articles )
- Working knowledge of analytics tools (Google Analytics, etc.)
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