E Commerce Conversion Specialist
Job description: Job Title: E-Commerce CRO & Funnel Optimization Specialist (Shopify | Meta Ads | Google Ads | Email Marketing) Mission We are looking for a data-driven revenue optimizer to increase conversion rates and profitability across our entire digital ecosystem:
- Shopify Store
- Meta Ads (Facebook & Instagram)
- Google Ads
- Email Marketing
- TikTok
- X (Twitter)
- Organic Social
This is a performance role focused on ROAS, AOV, CVR, and LTV growth — not just design improvements. What You Will Own Shopify Conversion Optimization
- Optimize product pages for higher CVRImprove cart → checkout flow
- Increase AOV (bundles, upsells, cross-sells)
- Reduce cart abandonment
- Improve mobile experience
Paid Ads Funnel Optimization
- You must understand how traffic quality affects conversion.
- Audit Meta & Google campaigns
- Align landing pages with ad intentImprove creative-to-landing page consistency
- Reduce CPA while increasing ROAS
- Improve funnel tracking accuracy
Email Marketing Optimization
- Improve welcome flow conversion
- Optimize abandoned cart emails
- Increase repeat purchase rate
- Improve email-driven revenue %
Testing & Analytics You must: Run structured A/B tests Use data (not opinion) Track:
- Conversion Rate
- ROAS
- AOV
- CAC
- LTV
Revenue per visitor Provide weekly performance reports Required Skills 3+ years CRO experience in Shopify e-commerce Strong understanding of Meta & Google Ads funnels Experience with:
- Heatmaps (Hotjar / Clarity)
- GA4Shopify analytics
- Email platforms (Klaviyo preferred)
- Proven revenue growth case studies
- Deep understanding of buyer psychology
KPIs
- Increase Shopify conversion rate
- Increase AOV
- Improve ROAS
- Reduce CPA
- Increase email revenue %
- Improve repeat purchase rate
Ideal Candidate
- Thinks commercially
- Understands paid traffic intent
- Obsessed with numbers
- Can move fast
- Doesn’t need micromanagement
Type
- Immediate start Freelance / Contract Remote
Job Type: Full-time Language:
- British English (Required)
Work Location: Remote Job Type: Full-time Language:
- British English (Required)
Work Location: Remote Apply tot his job Apply To this Job