College Marketing Representative - LA
Promote The Orchard’s artists through digital and in-person marketing in your college town, gaining hands-on music industry experience. Your Role Here’s what you will be doing:
- Promote 5-10 artists monthly and manage one-off promotions in your college town and campus
- Build relationships with local influencers such as college radio, DJs, student organizations, and local media
- Maintain a local social media presence using supplied digital assets and original content
- Implement in-person marketing at record stores, lifestyle shops, and on campus
- Research apps, forums, and networks targeting the 18-24 demographic for each artist
- Attend local and campus events to promote artists and attend shows to distribute promotional materials and gather fan feedback
- Submit detailed reports on marketing successes and initiatives for each campaign
About You The company is looking for:
- Undergraduate student enrolled in a 4-year university in Los Angeles with at least 2 years remaining before graduation
- Ability to manage own hours and be accountable for assigned work
- Passion for music, understanding of peer music discovery and consumption, and interest in music business and marketing
- Knowledge of social media marketing, current trends, and active content creation on TikTok, Instagram, Twitter, and Facebook
- Availability of 20 hours per week
- Strong communication skills; well-written, well-spoken, and a team player
- Transportation and residence within 30 minutes of Los Angeles
- Flexible schedule for team calls and tour coverage
Compensation & Benefits
- Real-world music industry experience valuable for your resume
- Opportunity to express creativity through local social channels, team brainstorms, and concert/album reviews
- Access to inside information to improve marketing outreach
- Free tickets to artists’ shows and possible meet and greet passes
- Build valuable relationships within the local music industry
Training & Development
- Gain first-hand music industry experience and stay at the forefront of upcoming artists and new music
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