Digital Marketing Generalist — Local SEO & Automation (Home Service Businesses) | Long-Term
This is Zweaty, a remote B2B service company that manages digital marketing and online presence for home service businesses — HVAC, plumbing, appliance installation, landscaping, and similar trades. I'm looking for one go-to digital marketing generalist to handle ongoing client work as I grow. I'm starting with one client now and actively signing more. If you deliver great work, you grow with me — this is a long-term relationship, not a one-off project. What the work looks like: Each client requires the same core scope every month: -Google Business Profile optimization and ongoing management -Local citation building and directory management (Google, Yelp, Angi, Thumbtack, Houzz) using tools like BrightLocal, Whitespark, or Moz Local -On-page local SEO signals and monthly ranking tracking Post-job review request setup and management (SMS + email automation via NiceJob, Podium, or similar) -Lead follow-up email/SMS sequences for unconverted quotes -Seasonal campaign blasts (2x/month to client customer lists) -Online booking widget setup (one-time per client) -Brief monthly performance summary I use for client reporting Important — please read before applying: This is white-label work. You work with me only. No direct client contact. I present everything to clients under the Zweaty brand. If you're not comfortable with that arrangement, please don't apply. What I'm looking for: -Proven experience with local SEO for home service or trade businesses specifically — not just general SEO -Familiarity with GBP, citation tools, and review management platforms -Ability to set up and manage basic SMS/email automation sequences -Experience with booking widgets or scheduling tool integrations is a plus -Strong written English for campaign copy and summary reports -Reliable, communicative, and able to meet monthly deadlines without hand-holding -Available to take on new clients as I grow — I want someone who scales with me I pay reliably and on time through Upwork every month. I'm easy to work with, I give clear briefs, and I don't micromanage. If you're good at what you do and want a stable, growing source of recurring income — let's talk. Apply tot his job Apply To this Job