VP Sales & Marketing

A rapidly growing, private equity-backed healthcare workforce organization is seeking an Executive Vice President of Enterprise Sales & Marketing to lead its next phase of growth. This executive will be responsible for building a national enterprise sales engine, evolving the organization’s market positioning, and driving expansion into integrated workforce solutions. This is a high-impact, confidential search for a senior commercial leader who can move the business from transactional staffing toward long-term, strategic workforce partnerships with major health systems and national healthcare organizations. Key Responsibilities: Enterprise Sales Leadership

• Build and lead a national enterprise sales organization across multiple service lines, including travel nursing, allied staffing, physician/locum tenens, specialty clinical staffing, and workforce solutions
• Expand relationships with large health systems, IDNs, and national healthcare organizations
• Develop and execute strategic account plans for priority enterprise clients
• Increase penetration within existing enterprise accounts and drive cross-platform sales
• Lead the shift from transactional engagements to long-term workforce partnerships

Workforce Solutions Strategy

• Drive the evolution from staffing provider to integrated workforce solutions partner
• Develop scalable, solution-based selling frameworks for enterprise clients
• Build offerings that combine staffing, advisory services, analytics, and program management
• Establish value propositions centered on labor cost optimization, workforce stability, and clinical access
• Ensure continued excellence in core staffing delivery and service execution

MSP / ITO Workforce Solutions

• Lead commercial strategy and growth for MSP (Managed Service Provider) and ITO (Integrated Talent Operations) offerings
• Position the organization as a strategic workforce program operator and advisor
• Expand share of client workforce spend under management
• Develop integrated service models combining vendor management, staffing delivery, and workforce analytics
• Build a differentiated go-to-market strategy for workforce management solutions

Marketing Strategy, Brand Positioning & Candidate Acquisition

• Oversee marketing strategy to support enterprise growth and brand positioning
• Reposition the organization as a strategic workforce solutions partner within healthcare
• Partner with sales on account-based marketing and targeted growth initiatives
• Develop executive-level messaging and thought leadership around workforce strategy and healthcare labor economics
• Strengthen brand visibility among health system executives and decision-makers
• Lead marketing efforts supporting clinician acquisition and workforce supply, including:
• Expanding awareness across clinician audiences
• Increasing engagement and pipeline quality in key specialties
• Improving conversion and supporting recruiter productivity
• Building scalable programs to sustain long-term workforce supply

Ideal Profile

• Proven executive leadership experience in healthcare staffing, workforce solutions, or related services
• Track record of building and scaling enterprise sales organizations
• Experience selling into large health systems and complex healthcare environments
• Strong understanding of MSP, VMS, or workforce program management models
• Strategic mindset with the ability to execute in a high-growth, performance-driven environment

Qualifications:

• Bachelor’s required; Master’s preferred
• Senior sales leadership experience with a track record of building high-performing teams
• Background in healthcare staffing, services, or related sectors
• Experience selling into health systems and C-suite stakeholders
• Strong knowledge of MSP/VMS and workforce solutions
• Salesforce proficiency
• Proven ability to drive revenue growth and market expansion
• Executive presence with board-level communication skills
• P&L ownership of $300M+ preferred

Compensation and Benefits:

• $290,000 - $350,000 (based on experience)
• Annual bonus (based on company performance)
• Medical, Dental, Vision.

Why choose Addison Group?

• Pay: We negotiate high salaries using US Bureau of Labor Statistics
• Benefits & Bonuses: You are eligible for medical, dental, vision insurance benefits, 401K, and monetary bonuses
• Permanent Employment: Many of Addison’s Administrative job openings lea

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