B2B Newsletter Content Writer
If you have a knack for turning business updates, insights, and announcements into content people actually look forward to opening—this role is for you. At rtCamp, we’re looking for a storyteller who understands the rhythm of B2B communication, someone who can make newsletters feel human, insightful, and indispensable to enterprise readers. You’ll craft newsletters that do more than just inform - they’ll spark curiosity, nurture relationships, and drive engagement across our audience of decision-makers, clients, and industry peers. Your focus will span themes around WordPress, Frappe/ERPNext, and the broader open-source ecosystem, showcasing how open-source technologies are shaping the future of enterprise digital experiences and business automation.
Key Responsibilities
- Understand rtCamp’s brand positioning, solutions and how they uniquely deliver value to our clients.
- Plan, write, and edit B2B newsletters that deliver value – not noise. Every send should inform, inspire, or engage our enterprise audience.
- Collaborate with marketing, sales, and delivery teams to curate stories, updates, and insights that showcase what’s happening across rtCamp, our clients’ ecosystems, and the broader industry – blending expertise, impact, and perspective.
- Repurpose existing content (blogs, case studies, thought leadership pieces) into compelling newsletter stories with fresh perspectives.
- Segment and personalize messaging for different audiences – from technology leaders exploring digital transformation to marketing directors evaluating new solutions.
- Track performance metrics (open rates, CTRs, engagement) and use them to refine newsletter strategy over time.
- Ensure brand consistency across every issue. Tone, design, and structure should feel unmistakably rtCamp.
- Stay on top of industry trends - know what’s being discussed in enterprise tech, open source, and digital experience spaces so our newsletters lead, not follow.
- Collaborate with designers to make sure layout, visuals, and CTAs elevate the storytelling, not distract from it.
- Experiment with formats, from editorial-style issues to thematic deep dives, event recaps, or mini case studies - always keeping audience engagement at the core.
Must Haves Apply even if you don’t tick all the boxes or even if you have a niche expertise within the role.
- 2+ years of experience creating newsletters or editorial content for B2B or enterprise audiences, supported by a proven portfolio that highlights performance metrics, audience impact, and key takeaways from past campaigns.
- Familiarity with the Frappe/ERPNext, WordPress, open-source, or custom software ecosystem - or the ability to quickly understand and write for similar technical industries.
- Strong storytelling instincts and editorial judgment - you understand what makes readers scroll, click, and keep coming back.
- Exceptional command of English, with the ability to shift tone seamlessly between formal, conversational, and thought-leadership styles.
- Hands-on experience with email marketing platforms like Mailchimp, HubSpot, Brevo and Linkedin Newsletters.
- Data-driven mindset - you can interpret engagement metrics and refine content strategy based on insights.
- Well-versed in digital marketing trends, B2B buyer behavior, and content that drives both awareness and action.
Good to Have
- Experience writing for technology, SaaS, or open-source-focused brands.
- Understanding of CRM workflows and how newsletters tie into lead nurturing or brand engagement.
- A personal newsletter, Substack, or blog that demonstrates your voice and writing depth.
- Experience collaborating in an agency or enterprise content environment.
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