Reputation Manager - Leaply

Hi! We’re Leaply — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth with strong traction across the US, Europe, and beyond. At Leaply, we value ownership over job titles, and impact over process. As we scale, we’re looking for a sharp, data-driven Reputation Manager to own our brand’s digital presence — from App Store ratings to Reddit conversations — and turn our customers’ voice into a competitive advantage. In this role, you’ll own the full reputation function: building monitoring systems, managing reviews, executing ORM/SERM/ASO strategy, and shaping how millions of people perceive Leaply. What you’ll do: Own Online Reputation: Monitor and manage brand presence across Trustpilot, Reddit, Quora, and other key platforms — proactively identifying threats and opportunities. Drive App Store Performance: Manage reviews and ratings on App Store & Google Play, developing and executing strategies to increase ratings and conversion. Build Organic Presence: Execute ORM/SERM/ASO strategy to improve brand visibility and sentiment in organic search and app stores. Analyze & Report: Build dashboards and reporting systems to track reputation metrics across all assets and deliver actionable insights to the team. Content & Outreach: Coordinate owned media content (blog, Medium, Reddit), conduct journalist outreach, and manage relationships with creators and influencers. First Look & SERP Analysis: Conduct regular brand SERP audits and competitive reputation landscape monitoring. AI-powered workflows: Leverage AI tools (ChatGPT, Claude, Perplexity) to accelerate research, content production, monitoring automation, and competitive analysis. You’re a great fit if you: Have proven SERM / ORM / Brand Monitoring experience: you understand Google SERP dynamics, how brand reputation is shaped, and how platforms like Trustpilot, Reddit, and YouTube interact. Are a strong communicator: English C1, comfortable conducting external outreach, negotiating placements, and writing content for Tier-1 markets. Are data-driven: you work fluently with Google Sheets, Ahrefs/SEMrush/SimilarWeb, build dashboards, and use data to guide decisions. Are AI-fluent: You actively use AI tools (ChatGPT, Claude, Perplexity, etc.) in your daily workflow — for research, drafting content, building monitoring pipelines, and speeding up repetitive tasks. You know how to prompt well and think about AI as a multiplier, not a novelty. Understand content coordination: you can write briefs for content teams, maintain brand TOV, and align messaging across platforms. Are tech-savvy: experience with project management tools (Notion, Jira/Asana) and brand monitoring systems. Bonus points for: Hands-on experience with ASO and App Store optimization. Experience with influencer/YouTube outreach or digital PR. Managing freelancers and external contractors. Knowledge of LLM-based reputation tools and AI-driven content production. Experience with Paid PR placements (Yahoo Finance, BBN Times, PR Newswire, etc.). What you’ll get: Competitive compensation and full ownership of the reputation function — you build the system from scratch. Real impact: Shape how millions of people across the world discover and trust Leaply. Office in Kyiv or Warsaw with perks (lunches, health insurance, gym). Access to internal professional communities (Marketing, Product, Operations) within the SKELAR network. A meaningful mission: Help millions of people live healthier lives every day. Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces. Join us in building the next big thing! Apply To This Job