Paid Media Manager, SEM

About SonderMind At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter. Additionally, we expect all team members to effectively leverage modern AI technologies as part of their everyday workflow, and to continuously adapt as new tools emerge. Familiarity with job-relevant AI platforms such as Gemini, ChatGPT, Claude, GitHub Copilot or other industry-standard AI productivity tools is expected and considered essential for success at this company.

About the Role

We are looking for a Paid Media Manager, SEM to lead the strategy and execution of our high-intent acquisition channels. At SonderMind, we’re transforming mental health care by making it more accessible, personalized, and effective. Search marketing is a critical component of how people discover, learn, and engage with SonderMind. Reporting to the Director of Performance Marketing, you will serve as the primary architect and operator of our search marketing efforts. This is a highly active role where you will manage the daily performance of Google Ads while driving the testing roadmap that informs our broader growth strategy. You will ensure our core search engine marketing is performing at peak efficiency today while preparing the channel for the AEO/GEO shifts coming in 2026. What you'll do Design, build, and optimize sophisticated search campaigns. You are responsible for the day-to-day health of the account, ensuring budget is deployed effectively to hit monthly CPA and volume targets (a core business OKR). Translate high-level business goals into specific tactics. You will define the keyword strategy, bid adjustments, and audience segmentation required to meet growth objectives. Lead the testing roadmap. You will design and execute A/B tests for ad copy, landing pages, and bidding strategies to continuously improve conversion rates. Maximize quality and utility of conversion signals. You will partner with the Paid Media Analyst to optimize data supporting conversion-based and value-based campaigns. Full-funnel performance measurement. You will analyze end-to-end performance of paid search traffic to identify trends, diagnose performance dips, and uncover opportunities for scale. Maintain a pulse on the changing search landscape. You will be an internal voice on AI-driven search ads landscape, as it becomes publicly available in 2026. What does success look like? 30 days: You have conducted a deep audit of the existing Google Ads account structure and attribution setup. You have identified immediate areas of wasted spend and have taken over day-to-day bidding and budget management. 60 days: You have launched a structured testing roadmap for ad copy and landing pages. You have partnered with Data and Product teams to audit our conversion signals, ensuring our feedback loops are clean and privacy-compliant. 90 days: You have successfully taken over performance forecasting and monthly budget planning, allowing the Director of Performance Marketing to predict cost and volume with high accuracy. Who You Are 5+ years of hands-on Google Ads experience with a track record of scaling performance accounts. Comfortable operating with a high degree of independence. You can identify problems, formulate solutions, and execute fixes without needing frequent input. Proficiency in Looker and Amplitude is required. You understand how to leverage event-based analytics to inform paid media decisions. Excel/Sheets: Advanced proficiency required. You have a working knowledge of AEO/GEO concepts and a curiosity about how the demand capture landscape is shifting. Bachelor’s degree in Marketing, Communications, Information Systems, or related field preferred. Our Benefits The anticipated salary range for this role is $110,000- $130,000. Final compensation will be determined based on a variety of factors, including relevant experience, skills, education, and past performance. In addition to base salary, this position may also be eligible for a variable bonus and equity. As leaders in redesigning behavioral health, we walk the walk with our employees' benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work. Our benefits include: A generous PTO policy, with a minimum of three weeks off per year A holiday schedule that follows standard U.S. holidays Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate) Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period) Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave 401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested Join teammates from across the country at our annual company gathering Company shutdown between Christmas and New Year’s Supplemental life insurance, pet insurance, commuter benefits, and more Application Deadline This position will be an ongoing recruitment process and will be open until filled. Equal Opportunity SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws. Apply To This Job