E-commerce Growth Lead

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a fast-growing skincare company with a thriving community of over 150,000 followers across various platforms. Specializing in premium skincare products inspired by Traditional Chinese Medicine, the company offers not only high-quality products but also educational content, online courses, and clinical services that help women achieve healthier skin through science-backed approaches. Location: Fully Remote (Work from Home), 9 AM – 5 PM EST Role Overview: We are seeking an E-commerce Growth Lead to take charge of performance marketing and conversion rate optimization (CRO) with the opportunity to grow into a full e-commerce leadership role. This position requires someone who can thrive in a high-growth startup environment, focusing on paid media optimization, improving conversion rates, and managing strategic agency relationships to drive significant revenue growth. Growth Plan: First 90 Days Focus Take over Meta ads + improve performance Identify key funnel leaks Ship quick CRO wins 3–6 Months Scale ad spend Improve AOV + CVR Build reporting systems 6–12 Months Hire and manage team/agencies Key Responsibilities: Paid Media Management & Strategy Take hands-on control of Meta advertising campaigns with a current monthly ad spend of $6-8K, with plans to scale through Q4. Optimize current agency performance or source and manage new paid media partners. Develop and execute high-performing creatives using existing content, spotting and scaling winning concepts across channels. Run structured A/B tests to improve campaign performance. Create and manage comprehensive dashboards for easy analysis and decision-making. Conversion Rate Optimization Build and A/B test landing pages on Shopify to maximize conversion rates. Identify and address leakage across the end-to-end funnel, optimizing each touchpoint to improve conversion and revenue efficiency. Focus on improving AOV, conversion rate, and increasing email signups via Klaviyo. Identify drop-off points and implement solutions to enhance overall site performance. Agency & Vendor Management (Nice to have) Evaluate and manage or replace the current paid media agency based on performance. Source and manage freelancers or additional agencies as needed. Ensure clear communication and alignment on campaign objectives and KPIs. Build processes for ongoing vendor evaluation and optimization. Qualifications: Experience & Skills 3+ years of hands-on eCommerce experience with direct ownership of paid media and CRO. Extensive hands-on experience with Meta advertising and campaign management. Strong background in CPG brands with a proven track record of scaling revenue. Advanced proficiency in Shopify, including A/B testing and optimization. Experience managing marketing agencies and external vendors. Data-driven mindset with the ability to create actionable dashboards and reports. Essential Attributes Proven ability to move fast and execute quickly in startup environments. Strong analytical skills with a focus on measurable results and KPIs. Excellent communication skills for managing remote teams and agencies. Self-starter mentality with the ability to take full ownership of the e-commerce function. Experience working with female-focused or beauty/wellness brands is preferred. What Success Looks Like: Achieve and maintain target ROAS of 1.5x+ while scaling ad spend through Q4. Demonstrate month-over-month improvements in conversion rates and overall site performance. Successfully optimize or replace current agency partnerships within the first 30 days. Build a comprehensive reporting system that provides clear visibility into all marketing metrics. Establish processes and systems that support continued growth and team expansion. Support and maintain existing Klaviyo flows (welcome series, abandoned cart, post-purchase) — including QA, audience segment updates, and minor copy/creative swaps from approved templates. The Opportunity: This is a fantastic opportunity to join a rapidly growing beauty brand with an established and engaged community, along with significant growth potential. If you are an experienced e-commerce leader who thrives in fast-paced environments and wants to make a direct impact on a company's success, apply today to help scale this innovative skincare brand to the next level. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets Apply To This Job