Roofing SEO/Google Ad specialist

We are looking for a top-tier digital marketing / web growth freelancer or small team to build and manage a complete lead-generation system for a high-end exterior remodeling company serving Southwest Virginia. This role is for someone who can deliver results similar to premium agencies like Hook Agency, but with a leaner, more hands-on freelance approach. Our company specializes in roofing, siding, gutters, soffit/fascia/trim, replacement windows/doors, and full exterior remodel projects. We are an owner-operated company with strong local experience, premium workmanship, and a reputation-focused brand. We are not looking for cheap/basic marketing—we want a serious growth partner. Primary Goal Generate qualified leads consistently for larger-ticket residential exterior projects ($8k–$50k+) while building long-term organic dominance in our local market. Service Areas Primary markets include: Roanoke, Salem, Vinton, Bedford County, Smith Mountain Lake / Moneta, Lynchburg, Blacksburg, Christiansburg, Daleville, Troutville and surrounding areas. What We Need (Exact Scope) 1. High-End Website Design + Conversion Optimization Build or rebuild a premium contractor website that looks modern, trustworthy, and expensive—not generic. Requirements:

• Clean, fast, mobile-first website
• Strong call-to-actions (“Call for a Quote”, financing, estimate request)
• Premium visual feel
• Trust-building layout
• Designed to convert traffic into calls/forms
• Pages built around roofing/siding/windows/gutters etc.
• Before/after galleries
• Financing section
• Warranty / why choose us pages
• Easy backend editing

2. SEO Domination Strategy Need aggressive local SEO done correctly. Requirements:

• Keyword research by service + city
• Competitor research
• On-page SEO for every page
• Title/meta optimization
• Internal linking
• Schema markup
• Image optimization
• Google indexing setup
• Monthly backlink strategy (white hat only)
• Content roadmap
• Rank tracking

Need city/service pages such as:

• Roofing Roanoke VA
• Siding Roanoke VA
• Gutters Salem VA
• Windows Bedford VA

etc. 3. Google Business Profile Growth Need someone who knows how to dominate maps. Requirements:

• Full Google Business Profile optimization
• Correct categories/services
• Geo-targeted service setup
• Ongoing posts
• Q&A optimization
• Review generation strategy
• Photo upload strategy
• Ranking improvements for map pack

4. Google Ads / LSA Management Need someone who understands contractor lead generation—not just clicks. Requirements:

• Google Search Ads setup + management
• Call-focused campaigns
• Location targeting
• Negative keywords
• Conversion tracking
• Retargeting if useful
• Lead quality optimization
• Monthly reporting

Also experience with Google Local Services Ads preferred. 5. Branding / Content Support Need premium contractor branding feel. Could include:

• Ad creatives
• Graphic refreshes
• Landing pages
• Seasonal offers
• Promo graphics
• Social proof layout ideas

What We Do NOT Want

• Cookie-cutter agency work
• Overseas spam SEO
• Vanity metrics
• Generic websites
• “More impressions” with no leads
• Slow communication
• Someone learning on our dime

Ideal Freelancer

• Proven contractor / home service marketing experience
• Has generated real roofing/siding/remodel leads
• Understands high-ticket local service businesses
• Strong English communication
• Strategic thinker, not order taker
• Can show examples/case studies
• Can move fast

Deliverables Expected Please tell us: 1. What you would do in first 30 days 2. What platform you’d build site on 3. How you’d rank us locally 4. How you’d improve GBP/maps 5. How you’d run ads profitably 6. Similar contractor results you’ve achieved 7. Monthly management cost + setup cost 8. Estimated timeline for traction Budget Open to quality talent. Prefer leaner than large agency retainers, but willing to pay for real performance. Final Note We are building a serious long-term exterior remodeling brand in Southwest Virginia. If you know how to create real lead flow and long-term market dominance for contractors, we want to talk. Apply tot his job Apply To this Job