Director of Customer Acquisition – Web & Cloud Application Growth Strategist

At arenaflex, we're on a mission to revolutionize the way people interact with the web, and we're looking for a seasoned marketing leader to join our team as a Director of Customer Acquisition. As a key member of our growth team, you'll be responsible for developing and executing strategies to acquire, convert, and monetize customers across our suite of web and cloud applications.

About arenaflex

arenaflex is a global leader in web and cloud application development, with a portfolio of innovative products that empower individuals and businesses to succeed online. Our team of talented engineers, designers, and marketers is passionate about creating products that make a difference in people's lives. We're a remote-first company, with a distributed team of over 1900 Automatticians in 96 countries, speaking 120+ different languages.

Key Responsibilities

As a Director of Customer Acquisition, you'll be responsible for driving growth across our web and cloud applications. Your key responsibilities will include:

• Optimizing new user flows from host partners to increase free-to-paid conversion rate
• Creating and scaling new paid media campaigns across platforms, campaign types, and targeting methods
• Growing organic website traffic and conversion by leveraging new content and other organic acquisition strategies
• Leveraging plugin listings to increase acquisition from key WordPress entry points
• Expanding revenue via targeted upsell and incentive uplift of our free user base
• Generating insights to improve creative across customer touchpoints
• Discovering new sources of growth by testing new ads, funnels, and marketing channels

Requirements

To succeed in this role, you'll need to have a deep understanding of marketing strategy, acquisition channels, and analytical capabilities. You'll also need to be an effective communicator, leader, and project manager, with a passion for solving problems and discovering opportunities to help people succeed.

• Marketing Strategy: Understanding the levers of a scaling business, you'll be able to identify and analyze key metrics and prioritize strategies to escalate growth in new users and paid conversions.
• Acquisition Channels: Developing and scaling paid and organic campaigns across any channel, including SEM, paid social, video, and display. You'll be excited to test into new channels and new technologies to find growth.
• Analytical Capabilities: Owning the measurement framework of how our growth strategies impact the business, you'll be very comfortable analyzing data from multiple sources to generate insights. You'll report on performance to leadership, measure attribution, measure estimated vs. actualized impact, and overall incremental impact to the arenaflex business.
• Communication: Writing with an understanding of your audience, you'll need to gain support for your ideas with leadership, get the team on board, as well as write compelling copy for landing pages, ads, and emails.
• Leadership: Mentoring the team for continued professional development, uplifting the morale of the team with a positive mentality.
• Project Management: Developing systems for accountability across teams and driving initiatives forward to completion. Measuring and reporting on estimated vs. actualized impact.
• Knowledge of WordPress: Understanding and knowledge of the WordPress ecosystem is a plus, including having built websites on the WordPress platform, being a member of the WordPress community, and/or understanding the various products and tools within the arenaflex portfolio.

What We Offer

As a Director of Customer Acquisition at arenaflex, you'll have the opportunity to work on a small team with a huge opportunity to scale. You'll be part of a remote-first culture that prioritizes results instead of time spent at a desk or sitting in meetings. You'll have the space to think big, set your own roadmap, and deliver. And, you'll be part of a company that's committed to diversity, equity, and inclusion, with a strong focus on making the web a better place.

Salary and Benefits

We offer a competitive salary range of $140,000-$180,000 USD, paid in local currency, regardless of location. We also offer a range of benefits, including:

• Comprehensive health insurance
• 401(k) matching program
• Flexible PTO policy
• Professional development opportunities
• Access to cutting-edge technology and tools
• A dynamic and supportive work environment

How to Apply

If you're passionate about marketing, growth, and innovation, and you're looking for a challenging and rewarding role, we'd love to hear from you. Please submit your application, including your resume and a cover letter, through our website. We can't wait to hear from you!

About arenaflex's Culture

arenaflex is a Most Loved Company and Disability Confident Committed. We're committed to creating a workplace that's inclusive, diverse, and equitable. We believe in making the web a better place, and we're passionate about empowering individuals and businesses to succeed online.

Diversity, Equity, & Inclusion at arenaflex

We're improving diversity in the tech industry. At arenaflex, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves arenaflexians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated arenaflexians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at arenaflex, though our dedication influences far more than just arenaflexians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.

Learn More

To learn more about our dedication to diversity, equity, and inclusion, and our Employee Resource Groups, please visit our website. We're excited to hear from you and look forward to the opportunity to work together! Apply for this job