Marketing Specialist
A&H Equipment Co. is a leading provider of municipal, truck and environmental solutions. They are seeking a motivated Marketing Specialist to implement marketing strategies, coordinate campaigns, and support brand initiatives with a focus on digital and in-person outreach.
Responsibilities
- Lead the planning, coordination, and execution of tradeshows and promotional appearances
- Support the Marketing Manager in planning for all other A&H Equipment events as directed
- Create, edit, and distribute marketing materials including digital content, brochures, presentations, and emails as approved by the Marketing Manager
- Assist social media channels by building content and creating content schedules, driving engagement
- Partner with IT team to build and maintain marketing mailing lists
- Support marketing campaigns as directed by Marketing Manager. Track and report on the effectiveness of campaigns and promotions and report to Marketing Manager
- Assist with coordinating with external vendors, printers, and media contacts
- Travel to industry events and customer-facing opportunities throughout PA, WV, & OH
Skills
- Bachelor's degree in marketing, communications, business, or a related field required
- 1+ year of experience in a marketing support or administrative role highly preferred, including internship experience
- Proficiency and past experience with at least one of the following tools: Canva, Adobe Creative Suite, and/or HubSpot required
- Proficient in Microsoft Office Suite
- Ability to travel and represent the company in a professional and engaging manner
- Highly organized, self-motivated, and able to handle multiple projects simultaneously
- 1+ year of experience in a marketing support or administrative role highly preferred, including internship experience
- Graphic design or video editing experience is a plus
- Working knowledge of social media platforms and email marketing tools highly preferred
- Experience with CRM platforms including MS Dynamics and/or CDK a bonus
- Familiarity with SEO, Google Analytics, and marketing performance metrics highly preferred
Company Overview