Manager, Website and Marketing Automation

Manager, Website & Marketing Automation

Own the digital engine behind a national growth platform

Location: Remote (occasional travel)

Why This Role Matters

This is not a "manage the agency and report on metrics" role.

You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact.

If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role.

About Allstar Services

Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel.

What You'll Own

This is a builder + operator role. You will execute, not just delegate.

Website Strategy + Conversion (Core Focus)

• Own all brand websites + landing pages across multiple markets

• Drive conversion rate optimization (CRO) across the funnel

• Lead UX, site structure, mobile experience, and performance improvements

• Partner with agencies-but you set direction and hold the bar

Testing + Growth

• Run A/B and multivariate tests (CTAs, layouts, flows, etc.)

• Leverage tools like GA4, heatmaps, and session replay to drive decisions

• Continuously improve lead conversion and appointment rates

Marketing Automation + Lifecycle

• Build and optimize email + SMS flows (lead nurture, reactivation, retention)

• Own segmentation, triggers, and campaign performance

• Improve conversion across the full customer lifecycle

Execution + Ownership

• Launch new sites for expansion markets

• Manage timelines, vendors, and deliverables

• Build dashboards and report on what's actually driving revenue

What We're Looking For (Non-Negotiables)

We are targeting someone who has done this hands-on, not just managed it.

• 3–6+ years in website optimization, CRO, or marketing automation

• Experience owning web performance + conversion metrics

• Strong understanding of CMS platforms (WordPress preferred)

• Hands-on experience with:

  • GA4 / analytics tools

  • A/B testing platforms

  • Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.)

• Comfortable working across multiple brands or high-volume environments

• Able to move fast, test quickly, and iterate without overengineering

What Will Set You Apart

• You've improved conversion rates in a measurable way

• You've worked in a high-growth or PE-backed environment

• You understand how marketing ties directly to revenue

• You're as comfortable building as you are strategizing

Why Candidates Say Yes to This Role

• Real ownership - not buried under layers or stuck waiting on approvals

• Visible impact - your work directly drives revenue and growth

• Scale + complexity - multi-brand, multi-market, fast-moving

• Autonomy - you will shape how this function is built

This role is not a fit if:

• You prefer managing agencies vs doing the work yourself

• You've never owned conversion metrics end-to-end

• You need a highly structured, slow-moving environment

Ready to Build?

Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it.