Director of Product

Bonusly is on a mission to make work better.

We believe recognition, motivation, and belonging aren't nice-to-haves — they're business-critical. With our roots as the market leader in employee recognition, we're evolving into a performance enablement platform that supports how teams work, grow, and thrive.

As we scale across three business units, we're looking for a product builder who brings the product lens to a highly collaborative, product-minded design and engineering team and helps us turn organizational data into strategic insights.

Why this role matters

You'll lead the Insights Business Unit — the observability layer where we're placing one of our biggest bets: creating insights from our data that have organizational strategic relevance. Beyond data and analytics, the Insights BU owns the HR and Leadership audience — things like HRIS integrations, awards, incentives, and how HR approaches performance.

We're building AI-powered products that turn recognition patterns into strategic insights. This team experiments with generative UIs, AI-assisted analysis, and new ways of surfacing organizational intelligence. The world is changing fast, and we need someone already reinventing what product work looks like.

This isn't about managing a department or owning a team. It's about being a connective force in a matrixed organization — working across functional leaders (design, engineering, marketing) and alongside two other product leaders in a flat structure we call the Bonusly Leadership Team (BLT). You'll thrive here if you check your ego and care more about what ships than who owns it.

In this role, you will:

• Own product vision and strategy for the Insights BU — what we build, why it matters, how it serves HR leaders making strategic decisions
• Be a product builder first — prototype in Figma, write prompts for AI, pair with engineers on implementation, test with real users, ship and iterate
• Build AI-powered products that turn recognition patterns into strategic insights — experiment with generative UIs, prompt engineering, AI-assisted analysis; reinvent what product work means in real-time
• Translate data into strategic narratives — help organizations understand team health, engagement, and performance drivers
• Drive cross-BU alignment — coordinate with other product leaders on shared surfaces and platform decisions
• Partner with a product-minded design and engineering team — add the product lens to senior designers and engineers who already think strategically
• Deeply understand the HR/Leadership audience — research how they work, what they need, what frustrates them; use those insights to innovate on everything from recognition programs to how organizations approach performance
• Move fluidly between strategy and execution — zoom out for business opportunity, zoom in to debug a data model or refine an insight
• Champion simplicity — apply common sense, move fast, resist creating process for the sake of process

You might be a great fit if you:

• Have 8+ years product experience in B2B SaaS, with deep comfort in data, analytics, or insights-driven products
• You actively explore and build with AI to reshape what a SaaS product fundamentally is and does, beyond automating existing interactions
• Have broad knowledge across multiple domains (product, data, strategy, maybe design or engineering) with surprising depth in 2-3 areas
• Love building things more than managing people — you get energy from building alongside designers and engineers, not from hierarchy
• Balance courage and conviction with an openness to others’ ideas. You enjoy an environment of ideation, debate, real-time collab, feedback and iteration.
• Are excited about how product work is evolving — you're curious about what AI tools and emerging capabilities make possible, and you experiment how product, design and engineering is working together
• Are a product thinker who respects craft — you bring clarity on "what" and "why" while appreciating the strategic impact of great design and engineering
• Have strong analytical instincts — comfortable with data modeling, SaaS metrics, translating usage patterns into product decisions
• Communicate with clarity — distill complexity, tell stories with data, no jargon
• Thrive for  alignment over autonomy, bringing a collaborative not a territorial mentality
• Value hard work and hold high standards while honoring healthy work-life balance

Bonus points for:

• Experience in HR tech or deep interest in the future of work
• Shipped AI-powered products (not just prototypes) — built and launched products using LLMs, generative capabilities, or AI-assisted workflows
• Familiarity with data visualization, BI tools, or analytics platforms
• Track record of 0-1 product work or launching new products from scratch

Location: US - Remote | Reports to: VP of Product & Design