Business Development Representative
Kinective is a company focused on transforming the banking experience through technology, serving over 4,000 financial institutions. As a Business Development Representative, you will be responsible for identifying and acquiring new clients by conducting market research, generating leads, and building relationships with potential customers.
Responsibilities
- Research financial institutions, industry trends, competitors, and buyer personas to identify new business opportunities
- Analyze target customer segments to generate high-quality leads within banks and credit unions
- Build and maintain prospect lists with relevant contact and organizational insights to support pipeline growth
- Engage prospective customers through cold calls, targeted email campaigns, and social outreach
- Develop personalized messaging that resonates with banking and credit union decision-makers
- Maintain consistent prospecting activity to generate meetings and new sales opportunities
- Partner closely with the sales team to identify, engage, and qualify potential customers
- Conduct initial discovery conversations to understand prospect needs and alignment with Kinective solutions
- Ensure smooth handoff of qualified opportunities to Account Executives with clear context and insights
- Track outreach activities, prospect engagement, and lead progression in CRM systems
- Build early-stage relationships with prospective customers and represent Kinective professionally
- Attend networking events and industry engagements to expand connections and generate new leads
- Generate consistent pipeline for the sales team by researching, engaging, and qualifying prospective banks and credit unions, converting outreach into high-quality meetings and opportunities
- Meet or exceed activity and meeting targets through a mix of outbound prospecting, including cold calls, email campaigns, networking, and social selling
- Deliver well-qualified opportunities to Account Executives by understanding customer needs, validating fit with Kinective solutions, and effectively positioning our value
- Maintain a healthy and organized pipeline by accurately tracking prospect engagement, activities, and opportunities in CRM systems
- Continuously improve outreach performance by testing messaging, sharing insights with Sales and Marketing, and refining lead targeting strategies
- Build expertise in the fintech and banking technology landscape, demonstrating a strong understanding of customer challenges and how Kinective helps financial institutions operate more intelligently
- Progress toward expanded sales responsibilities, building the skills and performance track record needed to grow into future roles within the sales organization
Skills
- High School Diploma or higher
- 1-2+ years of experience in a business/sales development role. (Willing to consider candidates with sales certifications and less experience)
- Familiarity with CRM software and lead generation tools
Benefits
- Comprehensive health coverage (medical, dental, vision, prescriptions, life & disability)
- Flexible PTO, 11 company holidays, and generous parental and caregiver leave
- An immediately vested 401(k) with company contributions
- Wellness resources and professional development opportunities
Company Overview