App Atribution & Growth Specialist
We’re looking for an App Attribution & Growth Specialist — someone who has spent years in mobile UA and, at some point, got pulled into the messy side of things:
- Tracking that didn’t match
- Attribution that didn’t make sense
- Data pipelines that broke at the worst possible time
And instead of ignoring it… you leaned in.
You’ve debugged installs at 2am, questioned MMP logic, checked raw tables in BigQuery, and probably thought:
“there has to be a better way to do this.”
Now, you’re looking for something different.
Not just running campaigns.
Not just fixing things alone.
You’re looking for a place where:
- You can work on a portfolio of apps, not just one
- You can go deeper into how growth actually works under the hood
- You’re surrounded by people who are just as curious (and stubborn) as you are
People who:
- Care about why data doesn’t match
- Enjoy debating attribution logic
- And won’t look at you weird when you say “I checked the raw postbacks”
This role sits within MarTech, not within the Marketing / Paid UA team.
You’ll work closely with UA — but your focus is measurement, tracking, and infrastructure, not campaign execution.
You won’t just work on growth — you’ll help build the foundations that make it work.
What You’ll Do
- Own and improve app attribution & tracking architecture
- Debug issues across the full funnel:
- Click → Install → Event → Revenue
- Ensure clean and consistent data across:
- MMP (ideally AppsFlyer)
- Ad Networks (Meta, TikTok, Google, ASA, programmatic, etc.)
- Data Warehouse (BigQuery / Databricks)
- Product & analytics layer (e.g. Firebase)
- Design and validate:
- Postbacks (S2S)
- Event mappings
- Attribution logic & windows
- Work on Web2App (W2A) flows:
- Capture parameters on landing pages
- Ensure correct stitching into app attribution
- Configure and maintain deep linking / OneLink setups:
- Parameter passing
- click_id logic
- Deferred deep linking
- Collaborate closely with UA, Product, and Engineering:
- Validate SDK implementations
- Ensure events are triggered correctly
- Raise and propose fixes when something breaks
- Work with subscription & monetization data:
- Integrate platforms like RevenueCat / Adapty
- Handle webhook / S2S data flows into the warehouse
- Support UA Managers by ensuring:
- The data they optimize on is actually reliable
- Campaign signals (events, revenue) are correctly implemented