Specialist, Marketing

Job Title

Specialist, Marketing

This role aligns to the following industry level titles - Campaign Marketing Manager, Go to Market GTM Marketing Manager, Marketing Strategy Manager

The Role

The APAC Marketing Strategy Specialist leads regional go-to-market planning with a focus on digital marketing and ecommerce growth. This role develops and executes integrated campaigns that drive demand, increase qualified traffic, and optimize conversion across APAC markets.

Partnering with regional sales, product, and global marketing teams, this is a campaign marketing manager-style role that translates global strategy into locally relevant campaigns that deliver measurable impact against revenue and growth objectives.

What you’ll own

• End-to-end campaign strategy for an APAC market (Australia focus)
• Annual and quarterly campaign planning (messaging frameworks, priorities, GTM approach)
• Alignment with product teams on priority products and growth areas
• Execution planning across regions in partnership with Sales, SH, and COEs
• Driving campaigns that support smaller revenue streams and growth opportunities

Key focus areas:

• Strong emphasis on paid media & digital campaigns (strategy over hands-on execution)
• Ability to interpret performance data, reports, and agency outputs to guide optimisation
• Supporting transition of paid media from agency to in-house
• Acting as a liaison between teams, agency partners, and internal stakeholders
• Building clear campaign propositions, reporting frameworks, and insights

About you

• Experience working in or with the Australian market (essential)
• Strong background in digital marketing & paid media strategy
• Confidence managing campaigns end-to-end (strategy → execution → performance)
• Ability to translate data into actionable insights and next steps
• Experience working with CRM platforms (Salesforce preferred)
• Comfortable drafting initial campaign messaging and ad copy
• Experience using AI tools to support marketing workflows is a plus
• Bilingual skills are advantageous

Ready to make an Impact?

Apply now and help shape what’s next.

Role location: Remote UK

Wishing you success with your application!

Pearson is an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make up of the workforce and encouraging equality and diversity. The information you provide will remain confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.