Sales & Marketing Admin

The Sales & Marketing Admin plays a critical role in supporting the day-to-day operations of the Sales, Marketing and Customer Success teams.  This position is responsible for supporting client/prospect engagement, lead generation, and brand visibility by assisting with trade shows, events, CRM data management, social media and marketing campaign execution.   The ideal candidate is highly organized, detail-oriented, creative, and thrives in a fast-paced, collaborative environment. 

Role and Responsibilities

• Manage social channels and strategy (LinkedIn, Facebook, YouTube, etc)
• HubSpot (CRM/marketing automation)
  • Set up and run email campaigns
  •  Support reporting analytics
  • Manage Data Integrity
  • Build automation and optimize CRM for efficiency
•  Manage and organize marketing events (ie: trade shows and company events)
  • Coordinate logistics with vendors/associations
  • Collaborate with internal teams on staffing, materials, and giveaways
  • Prepare and deliver pre- and post-event communications
  • Research and recommend new events and marketing opportunities to support lead generation
• Manage vendor/association relationships with key partners and membership groups
• Marketing campaign and initiatives assistance
  • Event coordination/management (e.g. virtual roundtables or other lead-gen or client events)
  • Visual creation and/or coordinating with designer(s)
  • Updating landing pages and blog posts
  • Managing digital newsletters
  • Copy creation/support if skillset matches
• Sales and Client Admin Support
  • Assist with one-off projects as needed
  • Coordinate internal Sales/CSM team events
  • Manage/update agreements and pricing guides as needed
  • Execute monthly pipeline/metrics reports
  • Assist with PowerPoint presentations

Qualifications and Education Requirements

• Associate degree or equivalent strongly preferred
• Experience with web analytics tools and concepts
• Experience in writing and editing marketing content preferred
• Basic experience with web development and marketing automation tools (i.e. Wordpress, Hubspot)
• Experience with multi-media, basic design and video tools (i.e., Camtasia, Canva)
• Marketing experience in IT or software industries is a plus.
• Strong time management, organization and follow-through
• Excellent oral and written communication skills.
• The ability to multi-task & meet deadlines