Digital Media Coordinator

This is a remote position.

The Digital Media Coordinator position will develop and execute digital media campaigns and develop and execute content strategy for PR by the Book.

Qualifications:

• Self-starter with initiative and creativity

• 3+ years of social media campaign development & execution

• Proactive problem solver that is solutions-oriented

• 2+ book industry experience

• Positive attitude/team player

• Proficiency in Social Media Applications: FB, Instagram, Twitter, LinkedIn, TikTok

• Proficiency in Canva, Adobe Creative Suite/Express, or similar creative design platforms

• Proficiency with web and social media analytics

• Independently manages workflow

• Excellent communication skills, able to effectively communicate and manage clients

• Strong social media writing skills

• Social media advertising knowledge and skills strongly recommended

• Graphic design skills recommended

Responsibilities:

• Digital Media Campaign Execution - Develop strategy and execute social media campaigns - including content strategy, content generation, consultation, social media audit, and social media reporting

• Support traditional media campaigns through digital media platform content strategy and execution

• PR by the Book Content Management - Create strategy and content for PR by the Book digital media outreach for all digital media applications - Blog/Website/Twitter/ Facebook/Pinterest/LinkedIn/TikTok

• Attend client meetings.

• Manage social media analytics for PR by the Book and client campaigns

• Research newsworthy topics/events, angles, influencers, and digital media trends

• Manage the digital media intern

IT Qualifications (hardware/software/applications):

• Mobile phone

• High Speed Internet Connection (3 mb down and 1mb up)

• GoogleApps for Business (Gmail/Google docs/Spreadsheets/Presentations)

• Mac/PC basic skills

• CRM

Digital Media Coordinator Core Skills

• Good client and team communicator

• High-level social media knowledge

• Book Industry knowledge

• Exceptionally creative - strategy/content generation/social media applications

Autonomy

• Self-directed workflow within scope of work

• Proactively solve problems

• Adheres to company policy and procedures

• Delegates to intern as needed

Leadership

• Consistently establishes buy-in from team to solve client issues

• Can spot and resolve client/campaign issues relating to social media

• Lead social media strategy sessions

• Vocal and active at team meetings and other company functions

• Mentors publicity team on social media knowledge/strategy

Client Confidence

• Inspires confidence and high level of trust with clients

• Needs no assistance at understanding and communicating client’s message via social media

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns and digital media campaigns. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options. Key book genres include: politics & religion, business, outdoors, food, children’s, parenting, lifestyle, self-help & fiction.