Field Marketing Associate

Dig Inn Restaurant Group is searching for a skilled Field Marketing Associate who will plan and execute community events to build brand awareness and attract new guests. This role focuses on driving long-term business success through partnerships and community engagement in emerging markets.

Responsibilities

• Build local marketing plans for emerging markets including a target list of events, partners, and businesses in your focus market
• Establish relationships with key contacts (schools, hospitals, residential buildings, fitness studios, local businesses, and community groups) to drive awareness of Dig Inn and acquire new guests
• Own & drive the success of new restaurant openings by executing local marketing activations, coordinating community outreach, and driving awareness to generate guest traffic from day one
• Maintain an active onsite presence within all restaurants within your emerging market region in order to capitalize on connections and foster revenue generating ideas with the operations teams
• Represent Dig Inn in the community by executing sponsorships, table sampling at local events, and pop-ups that introduce new guests to our food
• Coordinate with restaurant leaders to bring revenue-driving initiatives to life and support their efforts to grow traffic and loyalty
• Support regional brand partnerships and activations that create awareness and bring new guests into Dig Inn restaurants
• Collaborate with marketing agency partners by briefing requests for new marketing assets to support your events and partnerships
• Partner with Business Development Associates to uncover and activate partnerships that drive guest acquisition, catering sales, and new revenue streams
• Test, measure, report, and optimize tactics based on business and brand objectives

Skills

• 1-2 years of relevant marketing experience (field marketing, events, sales, etc.)
• Proven project management and communication skills
• Strong ownership and pride in your work - you aim for impact and you have a passion for results
• The ability to work at a strategic level, but you're equally as happy getting your hands dirty
• Strong organizational and communication skills with the ability to engage with various levels of management, staff, and clients
• Amazing interpersonal, client-facing communication skills that you love to show off on a daily basis
• Never-say-die attitude to finding the right person, establishing the right connection, attending the right event, etc
• The ability to multitask and manage multiple priorities at a given time
• A desire to never stop learning - both personally and professionally
• Curiosity about the world, food, and people
• Must be based or willing to commute to the Philadelphia or New York City markets
• Must be willing to travel 50% of the time
• An active driver's license and the ability to operate a vehicle preferred

Benefits

• Health Insurance (Medical, Dental, and Vision)
• 16 weeks of Fully Paid Parental Leave (for primary and secondary caregivers)
• Short-Term Disability
• Bonus Potential
• Phone reimbursement
• Commuter benefits
• Company laptop
• Flexible vacation time (up to 20 days a year)
• Hybrid work environment
• Complimentary DIG lunch every day

Company Overview