Junior Ad Specialist
Gargle is a fast-growing, Utah-based SaaS organization offering data, marketing, and business-building services to dentists in our digital marketplace. They are looking for a Junior Ad Specialist to run PPC campaigns and monitor paid search budgets, ensuring the highest possible return on investment for their online marketing efforts.
Responsibilities
- Creating and maintaining effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g., Google AdWords)
- Work alongside the Client Marketing Director in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Create reports for management to share with the leadership team
- Find ways to reduce the risk of click fraud
- Stay current with PPC and SEM trends
Skills
- Proven experience as a PPC Specialist or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Proficient in Google Suite (particularly Sheets)
- Excellent communication skills
- Analytical mind with strong math skills
- Degree in Marketing, Digital Media, or a related field
- Familiarity with multiple platforms (e.g., AdWords, Facebook, Yahoo) is preferred
Benefits
- Hybrid workplace
- Unlimited DTO (Discretionary Time Off)
- Health insurance
- Disability insurance – long-term/short-term (employer-paid)
- Life insurance (employer-paid)
- 401 (k) plan with match
- Optional Flexible Spending Account
- Optional Dental and Vision Insurance
- Optional Critical Illness, Accident, and Hospital Indemnity Insurance
- Wellness Reimbursement Program
Company Overview