Senior Marketing Manager: Growth & Demand Generation

About Charthop

ChartHop is an HR technology platform that brings together headcount planning, employee engagement surveys, compensation planning, performance management, and HRIS into one powerful product. By connecting people and business data, ChartHop gives leaders a holistic view into business performance and organizational health. We layer AI chat plus summary, insights, and analysis features into the platform to help teams get nuanced answers quickly and uncover patterns across the organization. Our customers span nearly every industry and include companies such as 1Password, Sweetgreen, Headspace, Reformation, and Postman.

ChartHop is a privately funded, VC-backed company backed by a16z with ~55 employees across the US working remotely. Our team is oriented around creating impact for customers and partnering internally with kindness and sincerity. We value moving quickly, optimism, inclusion, and transparency.

Role Overview

ChartHop is growing fast—and we’re looking for a high-impact Senior Marketing Manager to accelerate that growth through world-class demand generation. In this role, you’ll report to the Chief Marketing Officer and own key programs that drive pipeline creation across paid channels, outbound programs, sales collaboration, and marketing operations.

You’ll be part of a small, highly specialized marketing team and supported by freelancers and agencies to help you move fast. You’ll partner closely with Sales (including BDRs) to generate high-quality leads, ensure flawless execution across the funnel, and continuously improve performance through testing, iteration, and strong operational rigor.

This is a senior individual contributor role. You will manage external consultants/agencies, but you will not have internal direct reports.

Role Objective

Own and optimize the growth and demand generation engine that drives qualified pipeline, with meaningful autonomy over channel mix, budget allocation, and experimentation priorities. You’ll build quarterly plans aligned to revenue targets, execute across multiple programs, and measure impact end-to-end through strong operations, attribution, and reporting.

Key Responsibilities

Lead Generation Strategy

• Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.

• Develop quarterly plans aligned to revenue targets and pipeline goals.

• Set experimentation priorities and optimize channel mix and budget allocation based on performance.

Paid Media Management

• Lead paid acquisition programs in collaboration with our performance agency.

• Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.

• Iterate on targeting, creative/messaging, and landing page performance to improve conversion and CAC efficiency.

Partner & ABM Campaigns

• Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.

• Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.

• Coordinate account targeting, campaign plays, and measurement across teams.

Marketing Operations

• Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.

• Maintain and improve workflows, lifecycle stages, dashboards, and reporting to measure impact and optimize performance.

• Partner with Sales Ops / RevOps as needed to ensure data quality and funnel visibility.

Outbound Campaign Support

• Collaborate closely with Sales to craft outbound messaging, sequences, and campaigns that convert.

• Provide data-driven insights, testing support, and ongoing optimization recommendations to improve outreach performance.

Vendor & Budget Oversight

• Own the marketing budget (excluding payroll).

• Manage vendor relationships and contracts for marketing tools, agencies, and freelancers.

• Ensure spend is aligned with pipeline impact, learning velocity, and revenue goals.

AI-Native Marketing

• Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation—helping the team move faster and smarter without adding headcount.

• Build lightweight, repeatable AI-enabled workflows that improve speed-to-market and performance.

Ideal Candidate

• You’ve worked at an earlier-stage company where you’ve seen demand gen and growth built—even if you weren’t leading every piece—or you’ve built it before.

• You’re comfortable architecting strategy and then getting hands-on in execution, testing, and iteration.

• You enjoy collaborating cross-functionally (especially with Sales) and working on products with evolving and overlapping ICPs.

• You’re highly analytical, operationally strong, and motivated by measurable outcomes (pipeline, conversion, CAC/payback, win rates).

• You thrive in a fast-moving environment with high ownership and a bias toward action.

Tools You’ll Use

HubSpot, Salesforce, Revenue Hero, Webflow, Google Ads, LinkedIn Ads, Gemini/OAI/Claude (Additional tools may include common sales/marketing enablement and analytics tools used to support outbound, measurement, and collaboration.)

Position Details

• Level: Senior Individual Contributor (no internal direct reports; manages agencies/consultants)

• Location: Remote anywhere in the US between Eastern and Pacific time zones

• Reporting to: Chief Marketing Officer

Compensation

We will be accepting candidates who span two levels of experience and skillset for this role. Your level and compensation will be evaluated based on your interview performance across key areas.

• Level 5 (Tier 1 — up-and-coming talent): $150k–$160k base + $20k variable company bonus

• Level 5 (Tier 2 — established, “done this before”): $160k–$180k base + $20k variable company bonus

Please apply—studies show that women and underrepresented groups are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your experience doesn’t align perfectly with every bullet point, we encourage you to apply anyway. You might be just the right candidate.