Director of Product Marketing

About Medallion:

At Medallion, we believe healthcare teams should focus on what truly matters—delivering exceptional patient care. That’s why we’ve built a leading provider operations platform to eliminate the administrative bottlenecks that slow healthcare organizations down. By automating licensing, credentialing, payer enrollment, and compliance monitoring, Medallion empowers healthcare operations teams to streamline their workflows, improve provider satisfaction, and accelerate revenue generation, all while ensuring superior patient outcomes.

As one of the fastest-growing healthcare technology companies—ranked No. 3 on Inc. Magazine’s 2024 Fastest-Growing Private Companies in the Pacific Region, No. 5 on LinkedIn's 2024 Top Startups in the US, a Glassdoor Best Place to Work in 2024 & 2025, and featured on The Today Show—Medallion is revolutionizing provider network management. Our CEO, Derek Lo, has been named one of the Top 50 Healthcare Technology CEOs of 2024 by The Healthcare Technology Report. Backed by $130M in funding from world-class investors like Sequoia Capital, Google Ventures, Optum Ventures, Salesforce Ventures, Acrew Capital, Washington Harbour, and NFDG, we’re on a mission to transform healthcare at scale.

We prioritize candidate safety. Please be aware that official communication will only come from @medallion.co email addresses.

About the role:

Medallion is hiring a seasoned Director of Product Marketing to help healthcare organizations free their teams from administrative burdens and accelerate time-to-revenue. You’ll lead the go-to-market strategy and product positioning for our B2B enterprise solutions.

In this role, you will bridge the gap between product, marketing, and sales, ensuring that our products are effectively communicated to the market and that the value propositions resonate with target audiences. You will be responsible for market research, competitive analysis, pricing strategy, and enabling our sales teams with the insights and tools they need to drive revenue growth. This is a strategic leadership role that directly influences the success and adoption of our products.

This role reports to the Vice President of Marketing and base compensation for this role may land between $175,000 - $220,000. In addition to base salary, Medallion offers equity, bonus, and benefits as part of the total compensation package. Many factors are considered when determining pay including: market data, geographic location, skills, qualifications, experience, and level.

Responsibilities:

• Own ICP segmentation and prioritization by conducting market research and leveraging customer data to segment and prioritize ICPs and define key industries, personas, and use cases. Collaborate with the product team to guide product differentiation based on ICP insights.
• Craft compelling positioning and messaging tailored to target ICPs, aligning product features with customer pain points. Lead the creation of content strategies, including case studies, white papers, and educational materials, to drive product adoption and awareness.
• Design and execute go-to-market strategies that reach and convert target customers, partnering with demand generation to utilize a multi-channel approach that increases market reach and demo-to-opportunity conversion.
• ​​Drive customer advocacy and retention through thoughtful feature launches, storytelling, and education campaigns that enhance customer satisfaction and support revenue expansion.
• Lead market research efforts, including industry, product, customer, win/loss rationale and competitive insights, to inform product roadmap, positioning and pricing strategies.
• Own the pricing and packaging strategy for our enterprise solutions, ensuring alignment with customer needs and market trends.
• Partner with revenue enablement to create impactful enablement materials that drive product adoption and revenue growth.
• Measure and optimize product marketing performance, using data to make informed decisions and refine strategies for improved results.
• Oversee, mentor, and grow the product marketing team to scale efforts and execute with excellence.

Qualifications:

• 7+ years of experience in product marketing in a B2B enterprise SaaS or technology environment.
• Proven history of creating positioning and messaging that supported rapidly growing product lines.
• Strong analytical mindset with proven ability to research and synthesize data to inform product and go-to-market strategies.
• Acts as the voice of the customer by consistently engaging in direct customer conversations, translating insights into clear, compelling positioning and go-to-market strategy.
• Extremely organized and detail oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor when needed.
• Experience across pricing and packaging, ICP development, and influencing Product roadmap for enterprise solutions.
• Demonstrated ability to influence and work cross-functionally across product, customer success, sales and marketing.
• AI-forward researcher who leverages modern tools to quickly surface customer and market insights and translate them into impactful GTM decisions.
• Experience using tools such as Gong, Salesforce, Figma, GetWhy, and Spekit

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