Director of Performance Creative

Lucyd, the clear leader in paid social advertising for DTC cannabis brands, is hiring a Director of Performance Creative to take our creative output to the next level.

This is a dream role for someone who knows how to connect high-performing creative with strategic direction, and wants to lead the charge across multiple fast-growing accounts. You’ll work directly with our internal teams and clients to turn creative from “good enough” into “undeniably working.”

We’ve already built strong systems for growth. What we’re looking for now is a creative leader who can scale what’s working, push past creative fatigue, and bring the scroll-stopping ideas that fuel performance.

What We’re Looking For

We’re looking for someone who gets creative performance at its core- not just what looks good, but what converts.

You should bring:

• Deep experience with performance marketing creative, especially static/UGC ads that convert in paid social
• A strong point of view on hooks, offers, and formats that drive results
• A creative mindset: you’re not just iterating on what’s working—you’re pitching new ideas
• Experience working closely with media buyers, strategists, and designers
• The ability to scale a creative system across multiple pods while protecting quality

What You’ll Do

This is a high-impact, hands-on role where your ideas and direction will influence creative across multiple teams, formats, and accounts.

You will:

• Act as a creative thought partner for pod teams—bringing ideas, guidance, and perspective
• Audit our creative libraries to identify what’s working, what’s fatiguing, and what’s missing
• Lead internal creative workshops that help teams align around performance best practices
• Join client calls to pitch creative concepts and strengthen clients' confidence in our approach
• Collaborate with media and strategy leads to build high-converting assets rooted in product benefit and offer clarity
• Rotate across pods and accounts to provide focused support where creative needs a jumpstart
• Push our creative beyond the template: drive the concept, not just the execution

What Success Looks Like

• Ads with stronger thumbstop %, CTR, ROAS, or CPA across Lucyd accounts
• A creative library that’s diverse, consistent, and high-quality
• Internal teams feel more confident in their creative direction
• Clients trust our creative strategy and feel proud of the output
• We’re testing faster and producing fewer “safe but forgettable” ads

What We’re Offering

• Work inside a leading agency that’s redefining growth for DTC feel-focused wellness brands
• A chance to build and scale creative at a high level, without bureaucracy
• Profit-sharing bonuses tied to overall creative performance and impact
• Collaboration with an A+ internal team and supportive leadership
• A remote-first culture with a bias toward autonomy, clarity, and speed

Role Type & Requirements

• This is a full-time, in-house remote role. You need to be able to devote your full attention to this position.
• Agency experience preferred. Performance creative leadership a must.