International Franchise Sales Coordinator (Remote EST)

Magnolia Bakery, the world’s most famous bakery, opened our first location on a quiet street corner in the heart of New York City’s West Village in 1996. From then to now, Magnolia Bakery has been cherished for offering fresh-made classic American baked goods and for our warm inviting atmosphere. With locations in New York City, LA and Chicago, a D2C business shipping nationwide and international locations in the Middle East and Southeast Asia, Magnolia Bakery is beloved across the world.

Role: International Franchise Sales Coordinator (Remote EST)

The International Franchise Sales Coordinator will play a key supporting role in growing Magnolia Bakery’s international footprint. Reporting to the VP of International Franchise Development and Sales, this role is the engine of the international franchise sales process — managing the inbound lead pipeline, pre-qualifying prospective partners, conducting international market research, and ensuring every candidate moves through the discovery and award process with the warmth and professionalism that defines the Magnolia Bakery brand. This position is a remote role with commission eligibility.

Key Responsibilities

• Serve as the first point of contact for all international franchise inquiries, responding promptly and professionally to inbound leads via phone, email, and digital channels to create a strong first impression of the Magnolia Bakery brand.
• Screen and pre-qualify prospective franchisees by evaluating their financial capacity, operational background, and market suitability against Magnolia Bakery’s established criteria, ensuring a high-quality candidate pipeline.
• Own and maintain the franchise sales pipeline in FranConnect, keeping prospect records accurate and up-to-date and providing regular reporting to the VP of International Franchise Development and Sales.
• Support the end-to-end franchise sales process by coordinating initial discovery calls, business presentations, and market review meetings, and preparing comprehensive candidate dossiers ahead of each stage.
• Conduct international market research to identify and assess new expansion territories, analyzing competitive landscape, consumer trends, economic indicators, and regulatory environments across target regions including Europe, the Middle East, Asia, and other priority markets.
• Proactively prospect qualified international franchise candidates through outreach campaigns, trade show participation, industry associations, and digital lead generation, supporting the department’s short- and long-term growth goals.
• Support in the coordination of Discovery Day process including scheduling, logistics, candidate communications, and preparation of materials, ensuring a seamless and compelling experience for prospective franchise partners.
• Coordinate with legal and operations teams in preparation for market signings and Franchise Approval Committee reviews.
• Support post-award onboarding by coordinating handoffs to the International Franchise Operations team, ensuring a smooth transition for newly signed franchise partners into the Magnolia Bakery family.

Qualifications & Ingredients for Success

• 2–4 years of experience in franchise sales support, business development coordination, or a related role within the QSR, fast-casual, hospitality, or consumer F&B industry. International franchise exposure is highly recommended
• Bachelor’s degree in Business, Marketing, Communications, or a relevant field of work, or equivalent professional experience.
• Experience with FranConnect or a comparable franchise CRM is a must; Salesforce or HubSpot proficiency also valued.
• Working knowledge of the franchise sales process and key documents including FDDs, Franchise Agreements, and Development Agreements.
• Excellent written and verbal communication skills, with the ability to engage professionally and build rapport with franchise candidates from diverse cultural and business backgrounds.
• Highly organized and detail-oriented, with the ability to manage multiple active prospects and competing priorities simultaneously in a fast-paced, remote environment.
• A genuine global mindset and cultural awareness, with comfort navigating business relationships across the Middle East, Southeast Asia, and other international markets.
• High energy, positive, and persistent; able to maintain professionalism and momentum even when navigating complex, long-cycle international sales processes.
• Proven ability to work independently and prioritize effectively as a remote employee, with a track record of taking initiative and following through.
• Strong presentation skills and proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, with comfort using virtual collaboration tools.
• Ability to travel as necessary to the Home Office in New York City for company meetings and / or Discovery Days, and to IFA conferences, international trade shows, and franchise events as needed.

Company Benefits

• Medical, Dental, Vison
• 401k plan
• Life Insurance
• Vacation & Sick Time
• Employee discount

*Magnolia Bakery is an Equal Opportunity Employer and participates in E-Verify.