SEO / ASO Manager

Job Summary:

We are seeking a highly skilled SEO Manager with 5+ years of experience to lead our technical SEO strategy, ensuring optimal website performance, crawlability, and indexability. The ideal candidate will have a deep understanding of search engine algorithms, website architecture, and technical optimizations to improve organic search rankings and drive sustainable traffic growth.

Key Responsibilities:

Technical SEO Strategy & Execution:

• Conduct comprehensive technical SEO audits to identify and resolve issues affecting site performance.
• Optimize website architecture, URL structures, internal linking, and navigation for search engine visibility.
• Implement and manage schema markup, canonical tags, hreflang, and other technical SEO elements.
• Ensure proper indexing and crawling by search engines through robots.txt, XML sitemaps, and crawl budget optimization.
• Monitor and improve Core Web Vitals, page speed, and mobile usability.

Website Performance & Analytics:

• Collaborate with developers to implement SEO best practices in website infrastructure (HTML, CSS, JavaScript, etc.).
• Analyze server logs, crawl data, and Google Search Console to diagnose and fix technical issues.
• Track and report on key SEO metrics, including organic traffic, rankings, and conversions.
• Work with data teams to ensure proper tracking (Google Analytics, GTM, etc.) and attribution modeling.

Cross-Functional Collaboration:

• Partner with content, UX, and development teams to align SEO with business goals.
• Guide migrations (domain, CMS, HTTP/HTTPS) while preserving SEO equity.
• Stay updated with industry trends, algorithm updates, and emerging SEO technologies.

Leadership & Best Practices:

• Mentor junior SEO specialists and advocate for technical SEO best practices.
• Develop and document SEO guidelines for developers and content teams.
• Lead A/B tests and experiments to improve organic performance.

Qualifications & Skills:

• 5+ years of hands-on technical SEO experience, preferably in an agency or enterprise environment.
• Expertise in SEO tools (Screaming Frog, DeepCrawl, Ahrefs, SEMrush, Botify, etc.).
• Strong knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, etc.).
• Proficient in Google Analytics, GTM, Data Studio, and SQL (preferred but not required).
• Experience with API integrations, server-side optimizations, and CDN configurations.
• Familiarity with Python, JavaScript SEO, and automation is a plus.
• Excellent problem-solving skills and attention to detail.
• Strong communication and project management abilities.
• Mandarin speaker is a must

Preferred Certifications:

• Google Search Console Certification
• Advanced Google Analytics Certification
• SEO-related courses (e.g., Moz, SEMrush, HubSpot)