Amazon E-commerce PPC and Research Specialist
Job Title: Amazon PPC and Research Specialist, E-commerce Manager
Reports to: Operations Manager
About Us: TNCST Products is a rapidly growing E-commerce brand with a vision to surpass $10 million in revenue and achieve $2.8 million in EBITDA by the end of 2025. With a solid five-year foundation, we are dedicated to fostering growth and providing opportunities for advancement. We are currently seeking a dynamic leader to manage our E-commerce projects.
We are seeking a versatile and results-driven PPC and Research Specialist to join our team. This multifaceted role requires expertise in account optimization with a focus on driving efficiency, and profitability. The ideal candidate will possess a blend of strategic thinking, analytical acumen, and strong project management skills.
Mission: A growth-oriented person to manage and create a plan and execute the strategic e-commerce growth goals. Manage
Responsibilities:
- PPC Management:
- Oversee Pay-Per-Click (PPC) campaigns, maintaining a Total Advertising Cost of Sale (TACOS) target of
- Continuously optimize PPC strategies to maximize ROI and achieve performance targets.
- Attend 1 PPC training per week and report learning to the operations manager.
- Work with the supply chain manager to enhance product line profitability through effective pricing, and promotions. Maintaining profit of >=20%
- Monitor and improve product KPIs such as Click-Through Rate (CTR) improve 0.15% and Conversion Rate (CVR) increase 0.5% to drive sales and profitability.
- Conduct Product research to identify possible opportunities in our markets. Present at least 2 product opportunities and supporting research weekly. Include Keyword research, projected profit, unit sales, and differentiation methods.
- KPI a minimum of 8 monthly products that pass our validation score in DATADive tool suite.
- Working with the operations manager, using data to create and optimize product listings, and collaborating with graphic designers and copywriters to ensure high-quality content. Minimum Target CTR of 1.25% and CVR of 6%
- Conduct keyword research and implement SEO strategies to improve search visibility and conversion rates
- Monitor and improve Best Seller Rank (BSR) for products, implementing strategies to increase visibility and sales rank. The target of 5% decrease in BSR ranks from the historical average.
- Utilize data-driven insights to optimize account performance and drive sales growth.
The successful candidate will demonstrate deep analytical skills including the ability to analyze keywords, search rank, and profitability of products. If you are a proactive problem-solver with a passion for driving business success through effective account optimization, and product listing improvement. We encourage you to apply for this exciting opportunity. The right person for this career will enjoy deep-diving into the data and numbers most of the day.
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