Senior Manager, Content Strategy & Performance

About the position This role is based at our corporate office in McLean, VA Exceptional Hospitality Starts with You This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Manager, Content Strategy & Performance, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Editorial & Storytelling Strategy team, you will work on projects including AI-assisted publishing workflows, content optimization, discoverability strategy, structured data initiatives, and content architecture for performance development across owned and operated channels.

Responsibilities

• Lead the optimization and governance of Hilton's audience-led and storytelling content including taxonomy, metadata structure, content supply chain process/workflows, and structured data implementation.
• Establish and drive the evolution and sophistication of AI-assisted (and eventually agentic) publishing workflows with human oversight to improve efficiency, scalability, and quality control.
• Partner with SEO, analytics, product, and data science teams to strength discoverability across search engines, AI search experiences, and emerging LLM-environments.
• Establish, manage, translate, and share performance insights for a continuous improvement approach to content supply chain workflows, content reuse, time-to-publish, and increase content effectiveness and business impact.
• Partner closely with the Senior Manager, Content Strategy & Experience to align execution with editorial priorities and customer journey objectives.
• Work cross-functionally with Product, Technology, Data Science, SEO, Content Orchestration, and Performance Marketing teams to define and implement scalable content infrastructure enhancements.
• Support executive reporting on performance insights, automation impact metrics, and revenue-aligned narratives.
• Intelligent content/AI-enabled content supply chain framework.
• Discoverability and performance enhancements focusing on increasing organic visibility and measurable contribution to direct bookings and engagement goals.
• Partner with technology teams, translating business needs and strategy to technology development and road mapping.
• Translate performance data from across the content supply chain into operational and strategic improvements.

Requirements

• Seven (7) years of experience in digital content operations, content marketing optimization, marketing technology/innovation, or content performance strategy execution.
• Two (2) years of experience designing and implementing automated content publishing workflows, using generative AI and agentic tools (Adobe AEM, WRITER, Jasper, Perplexity, or Copy.ai).
• Experience with content and asset management systems.
• Experience with editorial analytics tools, cross-platform and channel analytics, and other performance measurement technology (Adobe, Chartbeat).
• Hybrid schedule from McLean, VA (in office at least 3 days per week)

Nice-to-haves

• Familiarity with AI and agentic systems or emerging LLM-driven content ecosystems.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

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