CTV Performance Marketing Director

About Us

Weekend (formerly Volley) is the leading developer of voice AI games for smart TVs. Our games attract millions of users every month, with family favorites like Jeopardy!, Song Quiz, CoComelon: Sing and Play with JJ, and Wheel of Fortune. We believe voice interfaces will become the main way people access entertainment in their living rooms, kitchens, bedrooms, and cars. We’re building a bundled subscription product similar to Netflix or Spotify for the emerging category of “AI-powered games.” Weekend was founded by Max Child and James Wilsterman in 2024. The founders went Y Combinator in 2018 and landed a spot on the 2022 YC Top Companies List. We’re a quickly-growing team headquartered in Union Square, San Francisco. Role Summary Weekend is seeking a Director of Performance Marketing to own subscriber acquisition across our CTV app portfolio. This is a senior, high-impact role focused on driving installs and subscriptions for Weekend's apps on smart TV platforms—Roku, Amazon Fire TV, LG, Samsung, and others. What You'll Do at Weekend

• Own subscriber acquisition strategy and execution across Roku, Fire TV, LG, Samsung, and emerging CTV platforms.
• Buy and optimize on-device ad inventory—home screen placements, sponsored tiles, featured app positions, and platform UI ads.
• Develop and manage relationships with platform partners, negotiating distribution deals, co-marketing opportunities, and merchandising.
• Build and refine our CTV attribution and measurement infrastructure in partnership with our data team—spec requirements, evaluate vendors, and ensure we can tie spend to outcomes.
• Manage significant and growing ad budgets ($30-50M annually) with accountability for CAC, ROAS, and subscriber LTV.

We're Excited About You Because You Have

• Deep, hands-on experience with CTV platform marketing—understands Roku, Fire TV, LG, and Samsung as app ecosystems, not just ad channels.
• Track record driving subscriber or user acquisition for streaming apps or CTV-native products.
• Technical fluency in attribution and measurement—can spec requirements for data teams, interrogate vendor claims, and build systems from scratch when needed.
• Existing relationships with platform partners and CTV adtech vendors.
• Comfort managing large budgets (tens of millions) with clear accountability for performance outcomes.
• Strong analytical skills—fluent in CAC, LTV, ROAS, incrementality, and can build the models to optimize against them.
• Senior presence—can hold their own with platform partners, agencies, and executive stakeholders.

Bonus Points

• Experience building attribution infrastructure from scratch or leading significant measurement initiatives.
• Background in mobile gaming UA (understanding of platform dynamics translates well).
• Familiarity with casual gaming and/or consumer subscription products.
• Experience scaling spend from early-stage to $10MM+ budgets.

Our Stack

• TikTok
• Meta
• Amazon

The Hiring Process

• Stage 1 (Preliminary Video Call): with a member of our Recruitment team
• Stage 2 (Hiring Manager Call): with the team's Hiring Manager
• Stage 3 (Virtual Presentation): with cross-functional leaders
• Stage 4 (Onsite Interview): with various cross-functional partners and team members

As an AI company, we’re a huge believer in the value of AI tools. That being said, the interview process is intended as a conversation - we want to get to know you and your experience. Please refrain from using AI tools during all Weekend interviews unless otherwise specified. What’s in it for You

• Your medical, dental, and vision insurance is 100% covered by Weekend, for yourself and all dependents and we match 401k!
• We offer a flexible, hybrid work-from-home and in-office work model.
• We offer unlimited paid time off (enforced 2-week minimum), 16 paid holidays, 40 hours of bereavement leave, and unlimited sick days.
• Our generous parental leave policy includes 24 weeks at 100% pay for birthing parents and 12 weeks at 100% pay for non-birthing parents.
• We offer visa support for eligible candidates, making relocating for the job smoother and more streamlined.
• A full breakdown of our benefits is here!

For Pay Transparency: The final offer amount may depend on experience, education, skills, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work. Weekend is committed to the full inclusion of all qualified individuals. As part of this commitment, Weekend will ensure that persons are provided reasonable accommodations throughout the hiring process. If any reasonable accommodation is needed, please reach out to your hiring contact. Apply tot his job Apply To this Job