Digital Marketing Analyst

IXL Learning is the country's largest EdTech company, and they are seeking a passionate Digital Marketing Analyst to join their digital advertising team. In this role, you will help build and manage ad campaigns for top brands in edtech while analyzing performance data and collaborating with a team to optimize advertising strategies.

Responsibilities

• Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
• Analyzing performance data to help us hone our strategy
• Writing clear, effective ads for diverse audiences across all of IXL’s brands
• Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
• Participating in team brainstorms for new campaign creative
• Collaborating with our graphic design team to produce engaging creative
• Meeting regularly with marketing team leaders for input on your work
• Presenting your findings to other marketing and product team team members
• Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back
• Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok

Skills

• BA/BS degree with some experience in SEM, marketing, or data analysis
• Strong analytical skills
• Natural critical-thinking and problem-solving skills
• Excellent writing and editing skills with a keen attention to detail
• Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
• Fluency in Excel and Google Sheets, especially Pivot tables
• Go-getter mindset, proactive and driven
• Creativity and curiosity
• Fast learner with solid organizational skills
• A passion for education and a desire to help us bring meaningful edtech to students around the world

Benefits

• Benefits

Company Overview

Company H1B Sponsorship