[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. PetDesk is a company that combines user-friendly client engagement tools with a highly-rated pet parent app to enhance veterinary clinic operations. As a Digital Marketing Specialist, you will manage customers' social media accounts, create marketing assets, and ensure compliance with brand guidelines while monitoring online reputation and analyzing social media metrics.

Responsibilities

• Responsible for managing customers' social media accounts (Facebook/Meta/Instagram and Twitter), including content creation, community management, and performance metrics
• Assist customers with requests and needs for graphic design requests
• Responsible for graphic design creation of marketing and social media assets in Canva
• Ensuring social content is informative and appealing while following individual brand guidelines and best practices for each client
• Managing social calendars and communicating any changes to deadlines or content
• Managing the client’s online reputation by monitoring and responding to online reviews on behalf of the client
• Monitoring community management by using programs like Sprout Social to engage, educate, and address inquiries
• Work closely with the internal customer success team to streamline processes and coordinate the execution of new customer success strategies and communications
• Manage requests/updates/issues for assigned clients via CRM/Zendesk ticketing system
• Analyze social media metrics to identify trends that may impact customer satisfaction
• Have a benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfaction

Skills

• Knowledge of the latest social media trends
• Experience in Canva design
• Experience in social media scheduling
• Experience in CRM programs
• Proven ability to manage multiple client accounts simultaneously within a high-volume social media agency environment
• Excellent knowledge of social media platforms
• The ability to work autonomously, think strategically, and have strong time-management skills
• Strong attention to detail and communication skills
• Advanced troubleshooting, multi-tasking skills, and can remain calm under pressure
• Willingness to learn new skills related to client marketing (SEO, PPC, etc.)
• Benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfaction
• Preferred experience with social media, design, and social media planning
• Proficiency in Canva, HubSpot/Salesforce, Zendesk/Ticketing Systems, Sprout Social, and Google Workspace

Benefits

• Medical coverage for employees and dependents (80-90% covered by employer)
• Employer HSA contribution with HDHP
• 401(k) match up to 3.5%
• Dependent Care Flexible Spending Account (FSA)
• Dental & Vision coverage available
• Basic Life and AD&D Insurance
• Short and Long Term Disability
• Flexible Time Off & 12 Paid Annual Holidays
• Paid Parental Leave
• Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance
• $250 Annual Stipend for Learning and Development

Company Overview