Marketing Analytics Specialist - Independent Agency Channel Experience & Systems

About the position We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together! Workplace: Hybrid ( #LI-Hybrid ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.Job Summary Through the use of statistical modeling, data mining, and other best practices, the Marketing Analytics Specialist will provide quantitative analysis of marketing campaigns and initiatives. By leveraging a broad analytical skillset, the analyst helps to report Marketing results to the business. Manages large-scale marketing initiatives in conjunction with vendors, web teams, IT, and back-end development. Responsible for collaborating cross-functionally to ensure agent experience is maintained through all development phases, both internal and external. Works on segmented messaging and promotional marketing messages as needed. Presents system and strategy updates to both internal and external audiences.

Responsibilities

• Maintain and develop appropriate analysis and statistical models for marketing evaluation Maintain and create performance reports to guide continuous improvement on direct mail and digital performance digital campaigns.
• Ensure consistent testing and analysis with proper test design on performance marketing campaigns (i.e. direct/digital marketing).
• Performs queries and stored procedures against databases, DB2, SQL Server and MS Access Delivers ad-hoc data requests.
• Understand internal clients' objectives (direct marketing and performance digital), processes, and products in order to make educated recommendations on changes to campaign approaches.
• Perform data mining/exploration of internal and external data sources to be used in statistical modeling; maintain project tracker for communication with clients.

Requirements

• High school diploma or equivalent required.
• Minimum 2 years experience developing reports and analyzing information for presentation.
• Strong communication and analytical skills
• Proficiency in SQL and familiarity with R, SAS, Pipeline, or similar statistical software preferred.

Nice-to-haves

• Bachelor’s degree preferred in marketing, business, statistics, or related field, or equivalent combination of education and experience.
• Professional Statistical/mathematical modeling experience preferred

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance

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