Assistant Brand Manager, Calendar & Pipeline Planning

The Assistant Brand Manager, Calendar & Pipeline Planning plays a critical role in supporting the development, coordination, and execution of Denny’s annual marketing calendar and innovation pipeline. This role helps ensure that every campaign, limited-time offer (LTO), and product launch is delivered on time, on strategy, and with operational excellence. Working closely with the Brand Manager and cross-functional teams across Marketing, Culinary, Operations, and Analytics, this role provides day-to-day project management, performance tracking, and communication support to bring Denny’s marketing initiatives to life. The ideal candidate is a detail-driven, proactive, and collaborative marketer who loves both the creative and analytical sides of brand building — and wants to grow their career within a fast-paced, insight-led restaurant marketing team.

Key Responsibilities

Calendar & Pipeline management

• Support the Brand Manager in maintaining the national marketing calendar, tracking all key milestones and deliverables for LTOs, new product introductions, and brand campaigns.
• Help coordinate go-to-market timelines across internal teams, ensuring creative assets, operations tools, and field communications are delivered on schedule.
• Assist in documenting and updating the innovation pipeline, including tracking product concepts through testing, approval, and commercialization stages.
• Partner with teams across Brand Marketing, Culinary, Creative, Operations, and Field Marketing to ensure alignment on launch readiness and executional details.
• Support the collection, organization, and distribution of campaign briefs, creative assets, and promotional toolkits.
• Communicate updates to stakeholders through weekly status reports, meeting recaps, and shared dashboards.
• Assist in tracking performance metrics for promotions and LTOs (traffic, sales mix, ROI), summarizing key learnings for the team.
• Conduct light competitive analysis and market research to inform future calendar and pipeline recommendations.
• Support post-promotion reviews and help compile learnings into easy-to-digest summaries for leadership and franchisees.
• Help prepare presentation materials for cross-functional and franchisee meetings.
• Maintain organized documentation for calendar plans, meeting notes, and campaign updates.
• Contribute ideas to improve process efficiency, collaboration, and visibility across teams.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–3 years of marketing, brand, or project management experience - restaurant, retail, or CPG experience preferred.
• Strong organizational and time-management skills; able to handle multiple projects simultaneously.
• Excellent written and verbal communication skills with a keen attention to detail.
• Comfortable working cross-functionally and collaborating in a hybrid team environment.
• Analytical mindset with proficiency in Excel, PowerPoint, and familiarity with dashboards or project management tools (Asana, Smartsheet, etc.).

The typical pay range for this role is: Minimum:$71,000.00 - Maximum:$97,900.00 Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience. Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law. Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION. Denny’s, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants. Apply tot his job Apply To this Job