VP, Brand Marketing - QVC US & HSN

About the position Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. The Opportunity, Your Team Reporting to the President of HSN & US Brand Merchandising, the Vice President, Brand Marketing supports QVC US and HSN, and leads strategic brand development and marketing excellence across both flagship retail brands. This role will shape the future of our brand identity and set the direction for marketing strategies and creative campaigns that drive customer engagement, loyalty, and business growth. Who We Are QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. Where You'll Work This role is hybrid and will require you to be onsite at our US Headquarters in West Chester, PA, several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states: Pennsylvania, New Jersey, or Delaware to be considered. Relocation assistance is available for this role. Your Impact Develop and execute integrated brand marketing strategies for QVC US and HSN, driving awareness, engagement, and loyalty. Lead cross-functional teams including multiple directors and managers across four key areas: Brand Creative (look, feel, tone), Integrated Marketing/Events/Advertising (go-to-market strategies), Customer Marketing & Loyalty (journey optimization), and Brand Social/PR/Talent (talent ROI and organic social). Manage significant budgets across brand creative, integrated marketing, customer loyalty, and social/PR initiatives. Champion customer insights and data-driven decision-making to inform brand positioning, partnering with C-suite executives to shape company strategy and resource allocation while attracting new prospective shoppers to QVC US and HSN. Partner with merchandising, digital, content, and growth (Social/ Streaming) commerce teams to ensure brand consistency, establish governance frameworks, and maximize business results across all customer touchpoints. Represent the brands externally, building strategic partnerships and elevating our market presence, brand esteem and relevance. Foster a culture of innovation, inclusivity, and high performance across the Brand Marketing function by modeling QVC Group's leadership competencies.

Responsibilities

• Develop and execute integrated brand marketing strategies for QVC US and HSN, driving awareness, engagement, and loyalty.
• Lead cross-functional teams including multiple directors and managers across four key areas: Brand Creative (look, feel, tone), Integrated Marketing/Events/Advertising (go-to-market strategies), Customer Marketing & Loyalty (journey optimization), and Brand Social/PR/Talent (talent ROI and organic social).
• Manage significant budgets across brand creative, integrated marketing, customer loyalty, and social/PR initiatives.
• Champion customer insights and data-driven decision-making to inform brand positioning, partnering with C-suite executives to shape company strategy and resource allocation while attracting new prospective shoppers to QVC US and HSN.
• Partner with merchandising, digital, content, and growth (Social/ Streaming) commerce teams to ensure brand consistency, establish governance frameworks, and maximize business results across all customer touchpoints.
• Represent the brands externally, building strategic partnerships and elevating our market presence, brand esteem and relevance.
• Foster a culture of innovation, inclusivity, and high performance across the Brand Marketing function by modeling QVC Group's leadership competencies.

Requirements

• 15+ years of progressive marketing leadership experience with 8+ years in senior brand roles, ideally in retail, e-commerce, or media, with proven success building and scaling brands.
• Track record of managing $30M+ budgets and leading brand transformations in fast-paced, customer-focused environments with demonstrated P&L impact.
• Expertise in digital transformation, data analytics, and omnichannel marketing with deep knowledge of integrated marketing communications across traditional and digital channels.
• Exceptional executive presence with proven ability to influence C-suite stakeholders, lead diverse teams of directors and managers, and drive results through agility and strategic vision.
• Demonstrated ability to lead with agility, drive results, and inspire
• Remote work is not permitted in NYC at this time.

Benefits

• competitive compensation
• paid time off
• an employee assistance program
• parental leave
• paid volunteer hours
• amazing company discounts!
• health care benefits starting on day 1
• 401(k)
• tuition reimbursement benefits

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