Remote Crm Specialist jobs – Tampa, Florida – Full‑Time, HubSpot & Salesforce Focus, $70k‑$90k Salary, Mid‑Level Lifecycle Marketing Expert

TITLE: Remote Crm Specialist jobs – Tampa, Florida – Full‑Time, HubSpot & Salesforce Focus, $70k‑$90k Salary, Mid‑Level Lifecycle Marketing Expert --- Who we are We’re a midsized B2B SaaS company that grew from a garage prototype to a $45 million ARR business in just five years. Based in Denver, we now run a fully distributed team, but our core product‑development hub sits in Tampa, Florida. We’ve built a reputation for turning raw data into actionable customer journeys—think of us as a concierge for enterprise marketers who need to see every step of a buyer’s path, from first click to renewal. Why this role exists now Last quarter we launched a new customer‑success portal that doubled the number of self‑service tickets, and our forecasting model showed a 20 % YoY increase in upsell potential if we could tighten the hand‑off between sales, onboarding, and retention. To capture that upside, we need a dedicated CRM specialist who can stitch together our disparate data sources, automate lifecycle campaigns, and keep the pipeline clean. In short, we’re at a point where the “quick‑fixes” we used in early growth won’t cut it—structured, scalable processes are the new priority. What you’ll do (day‑to‑day) - Own the end‑to‑end lifecycle for the 500 k+ contacts in our database, designing nurture tracks that move prospects from MQL to SQL with an average conversion lift of 12 %. - Maintain data hygiene across HubSpot, Salesforce, and Marketo, running weekly deduplication jobs that keep error rates under 0.5 % and meet our SLA of two business days for any data‑issue ticket. - Build and optimize automated workflows in HubSpot and Salesforce Marketing Cloud, using Zapier and Fivetran to pull enrichment data from Clearbit, Segment, and internal APIs. - Collaborate with the sales ops team (5‑person squad) to align field‑sales forecasts with marketing‑qualified leads, updating dashboards in Tableau and Google Data Studio each sprint. - Analyze campaign performance with Google Analytics 4, Mixpanel, and Intercom, delivering weekly reports that surface funnel bottlenecks and recommend A/B test ideas. - Mentor junior analysts (2‑person cohort) on best practices for list segmentation, scoring models, and GDPR compliance, ensuring we stay audit‑ready for quarterly reviews. - Serve as the escalation point for any CRM‑related incidents, slashing mean‑time‑to‑resolution from 5 hours to under 2 hours by tightening our internal Asana ticket workflow. Who you’ll work with - Product Marketing Lead (remote, based in Austin) – you’ll co‑author the go‑to‑market playbook for each feature release. - Head of Sales Ops (in Tampa, Florida) – daily stand‑ups to sync forecast numbers, pipeline health, and territory assignments. - Customer Success Manager (remote, Miami) – you’ll design post‑sale nurture streams that push renewal rates from 78 % to 85 % within a year. - Data Engineering Squad (3 engineers, split across Tampa, Florida and New York) – they’ll help you set up ETL pipelines in Snowflake and keep the data lake tidy. Tools you’ll master (you’ll see at least 8 in your first month) 1. HubSpot CRM & Marketing Hub 2. Salesforce Sales Cloud & Marketing Cloud 3. Marketo Engagement Platform 4. Zapier & Make (formerly Integromat) for workflow automation 5. Fivetran for data integration 6. Tableau & Google Data Studio for reporting 7. Intercom for conversational marketing 8. Google Analytics 4 & Mixpanel 9. Asana for project tracking 10. Slack (we’ve even got a #crm‑wins channel) How we measure success - Pipeline health: Keep the Marketing‑Qualified Lead (MQL) to Sales‑Qualified Lead (SQL) conversion rate at ≥ 12 % each quarter. - Data quality: Maintain a duplicate‑record rate under 0.5 % and resolve 95 % of inbound data tickets within our 2‑day SLA. - Automation ROI: Deliver a minimum $200k incremental pipeline contribution from automated nurture streams within the first 12 months. - Team enablement: Conduct at least two knowledge‑sharing sessions per quarter that lift junior analyst productivity by 15 % (measured via ticket‑closure velocity). Your background - 3‑5 years of hands‑on experience managing a CRM ecosystem for a B2B SaaS or tech‑enabled service. - Proven track record of designing lifecycle campaigns that produce measurable lift (≥ 10 % conversion improvement). - HubSpot Marketing Hub Certification and/or Salesforce Administrator (ADM 201) credential preferred. - Comfortable writing SQL queries for data extraction, and fluent in data‑visualisation tools (Tableau, Looker, or Power BI). - Strong grasp of GDPR, CCPA, and CAN‑SPAM compliance standards; you should be able to audit a contact list in under an hour. - Excellent written communication – you’ll need to craft both technical SOPs and concise stakeholder emails. What we offer - Salary: $70,000–$90,000 USD, based on experience, plus quarterly performance bonuses (up to 15 %). - Benefits: 100 % employer‑paid health, dental, and vision; a $1,000 annual home‑office stipend; flexible PTO (minimum 15 days). - Growth: A clear ladder from Specialist → Senior Specialist → CRM Lead → Head of Lifecycle Marketing, with budget for conferences (e.g., HubSpot INBOUND, Dreamforce). - Culture: Weekly “virtual coffee” chats where team members bring a pet, a book, or a favorite meme. Our remote‑first policy means you can work from anywhere, but we meet in Tampa, Florida twice a year for a three‑day retreat that includes a hike in the Rockies. A human moment > “I still remember the first time we turned a leaky funnel into a steady stream—it felt like fixing a faucet and watching the whole house fill,” says Maya, our Lead Customer Success Manager. “Jonathan (our CRM Specialist) mapped the exact point where prospects were dropping off, set up a simple nurture loop, and by the next month we saw a 14 % lift in closed‑won deals. It reminded me that behind every data point is a person, and the right automation can actually make their lives easier.” 1. Send a concise cover letter (no more than 300 words) describing a specific lifecycle campaign you built that increased conversion by at least 10 %. 2. Attach a résumé that highlights your CRM certifications and any measurable ROI you’ve delivered. 3. Include a short (max 2 minutes) video or audio clip walking us through a dashboard you’re proud of—feel free to use your phone; we value authenticity over polish. Next steps - Week 1: Review of applications and shortlisting. - Week 2: One‑hour technical interview with our Head of Sales Ops (includes a live data‑cleaning exercise in HubSpot). - Week 3: Culture interview with the product marketing lead and a 30‑minute “coffee chat” with Maya, our CS Manager, to discuss cross‑functional collaboration. - Week 4: Final interview with the CEO (short, 20‑minute vision alignment). If you’re a CRM‑savvy marketer who enjoys turning messy data into purposeful customer journeys, and you’re ready to make a tangible impact on a $45 M business that’s still hungry for growth, we’d love to hear from you. Location, again: While the role is fully remote, we’re headquartered in Tampa, Florida and love to keep a close connection to the local tech community. Expect occasional meet‑ups in Tampa, Florida for team‑building, knowledge sharing, and a few rounds of local craft beer. We’re excited to see how you’ll help us close the gap between a lead and a loyal customer—one well‑engineered workflow at a time. Apply tot his job Apply tot his job Apply To this Job