Content Marketing

Position Summary

Do you have a knack for turning technical concepts and product features into compelling stories? Are you self-motivated and curious about how companies solve problems through technology? If so, don’t miss this opportunity to join a fast-growing B2B software company disrupting the global manufacturing technology market from Portland, Maine. This is an exciting role for a content marketer who enjoys working across departments and with customers to write informative, motivating content for an early-adopter market. As a Content Marketing manager, you will be responsible for planning and implementing the company’s quarterly content strategy and editorial calendar. You will create content for a wide range of mediums, including the company’s website, social media, long-form editorial, blog, video, sales collateral, demand generation assets, and email marketing. This role requires a talented marketer who can balance strategic planning with tactical execution.

• *Essential Functions**

- Write content for third-party publications and events that drives awareness, including editorial submissions, articles, and speaking opportunities. - Grow subscriber base by planning, sourcing, editing, and publishing new blog content. - Collaborate with Marketing peers to manage the social media calendar, schedule posts, and monitor activity. - Create demand generation assets like white papers, eBooks, guidebooks, and customer case studies to help drive demand and meet quarterly MQL goals. - Work with third-party vendors to create multi-media content like GIFs, animated videos, executive interviews, and panel discussions that speak to different personas at different stages in the buyer’s journey. - Collaborate with Product Management to articulate the value of product releases and support better together stories with technology partners. - Collaborate with Sales to create enablement materials like sequences, presentations, and leave-behinds. - Support Customer Success with content that helps drive renewals and expansion opportunities. - Generate ideas to increase customer engagement. - Track key metrics and performance over time to demonstrate the impact of content marketing on the company’s pipeline. - Optimize website content considering HubSpot session analytics and SEO best practices. - Monitor company, product, and market trends and share these insights with peers. - Create a Style Guide to ensure consistency in tone among internal peers and third-party vendors.

• *Skills**

- Highly effective written communication skills, including editing and proofreading - Demonstrable project management skills and experience - Knowledgeable about SEO components and best practices - Expertise in social media platforms, especially LinkedIn - Proficient with Microsoft 365 applications

• *Qualities**

- Able to distill technical information into a compelling message - Process-oriented with great attention to detail - Intuitive, able to predict audience preferences with an editorial mindset - Curious, resourceful, and creative - Interested in cloud, analytics, and manufacturing technology products and trends

• *Qualifications**

- Bachelor’s degree or equivalent foreign degree - 3+ years of B2B content marketing experience (industrial preferred) - Portfolio of prior work This job description is not intended to be and should not be construed as an all-inclusive list of every responsibility associated with the position. While it is intended to accurately reflect the position’s activities and requirements, HighByte reserves the right to modify, add or remove duties and assign other duties as necessary. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Veterans and immigrants are encouraged to apply.

• *About HighByte**

HighByte is an industrial software company in Portland, Maine USA building solutions that address the data architecture and integration challenges created by Industry 4.0. HighByte Intelligence Hub, the company’s award-winning Industrial DataOps software, provides modeled, ready-to-use data to the Cloud using a codeless interface to speed integration time and accelerate analytics. Learn more at https://highbyte.com. Apply tot his job Apply To this Job